Feminine Hygiene Brand | 15 Wholesale Customers

Business Overview:

Website Closers® presents an eCommerce Brand that has been consistently outcompeting rivals for the past 30 years. They entered the market as Australia's first all-natural 100% cotton tampons and, from there, launched a line of sanitary napkins, pant liners, overnight pads, and incontinence range with a 100% cotton coversheet. Their 13 SKUs are sourced via private label manufacturers in China and in Europe, produced to their specifications, and sold exclusively under their brand.

Their products can be found in all major supermarkets across Australia, and even some overseas markets. They have been characterized by several large retail buyers over the years as a “resilient brand”, and it shows in their 100% Repeat Customer Rate and ability to succeed in a market where supermarkets often have unforgiving expectations for rates of sales and other high barriers to entry.

Here are some of this deal’s noteworthy KPIs:

·      Large barriers to entry

·      Established brand in the fast-growing Asia Pacific market

·      Many large corporations have tried to enter the market and failed

·      Strong brand

·      Growing distribution

·      30-year-old brand

·      13 SKUs

·      $40,000 Average Order Value

·      15 wholesale customers

·      100% Repeat Customer Rate

The brand ships an average of 5 orders per day from their 4,000 square foot warehouse, and they enjoy an Average Order Value (AOV) of $40,000. Their marketing strategy includes an SEO plan that incorporates a blog and is constantly being revised, as well as a social media campaign managed by an agency the brand works with. This campaign covers Instagram and TikTok.

Please contact Website Closers today if you’d like to learn more about this deal from our brokers.

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Additional Details:

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