Business Broker.Net | Connecting Business Buyers and Sellers

Business for Sale Overview:

Established in 1999, this business has rapidly become a firm favourite amongst consumers and small businesses alike for the online purchase of consumer and printer consumables. As an ink cartridge and computer consumable specialist this business is very much a one stop shop. Having originally been conceived with a core offering of print cartridges, this business now supplies a full range of products for inkjet printing, CD labelling, CDR media, PC software, Cables and accessories – even paper! Dealing with approximately 1,600 transactions per month, average transaction values are approximately £18, with the vast majority of orders fulfilled ‘same day’.

Property Features and Assets:

The business currently operates from approximately half of the 1,800 square feet of premises currently leased at an annual rent of £6,000 per annum. Rates are £2,100 per annum. Although the lease has a further two and a half years to run – until December 2008, the premises can be used for other purposes by the current Owner of the business and the business is therefore immediately relocatable.

Market Competition and Expansion:

To establish this business the current Owner invested heavily in advertising – both on-line through advertising on leading search engines as well as small scale print campaigns with leading relevant trade titles – PC Upgrade, Digital Photography Made Easy etc, however much of the work in developing the site and on-going search engine optimisation via the structure of its pages, keywords, text etc generates the high rankings within search engines which is the key to the success of any online enterprise. Not surprisingly, the business holds a database of customers’ e-mail addresses. With over 25,000 unique e-mail addresses and approximately 2,700 signed up through the offer of promotional vouchers, the use of standard customer relationship management techniques - the mechanics for an e-mail newsletter are already in place, for example - could reap significant rewards in the future.