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Business for Sale Overview:

Based in an affluent part of Cheshire this business has grown over the past 14 years into a well-established and enviable dive centre that caters for all divers requirements, be they novices or experienced divers. The business offers diver training, travel and trips and also has a large retail outlet. The shop stocks most leading brands of diving and snorkelling equipment as well as catering for other water-sport enthusiasts. It also rents and services equipment and fills air tanks to 300 bar. As an approved PADI 5 STAR IDC and National Geographic Centre the business is able to provide the full range of PADI courses. Beginning with Discover Scuba and Open Water Diver the company can progress its clients to Advanced and Speciality Courses right through to Master Scuba Diver and even to become an instructor if so required.

Property Features and Assets:

The business is situated within a three-storey building along a prominent row of shops in the town centre with adequate parking availability. The ground floor comprises mainly retail space with additional storage for the training equipment. The first floor houses the classroom, offices and kitchen area with the second floor providing additional storage. The premises underwent a comprehensive refurbishment programme back in 2003 including the provision of new fixtures and fittings. Should the buyer not wish to purchase the freehold the vendor is willing to sell the business as a stand-alone entity (asking price less agreed freehold valuation at time of sale) and negotiate a suitable lease/rental agreement if required.

Market Competition and Expansion:

Developed a suite of very well designed and informative corporate communications including a welcoming , and informative website that performs well within all of the major search engines for all appropriate search terms. The business also advertises in the traditional business directories as well as having a specific presence in the 3 leading diving magazines within the industry. In addition to this the business undertakes direct mail from time to time as well as PR work with the local leisure centres, with whom they have an excellent relationship.