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Business for Sale Overview:

Established for ten years, this business is one of the UK’s leading providers of high quality training for practicing teachers. Run by teachers themselves and currently concentrating mainly on the secondary school sector, all courses are of current relevance, based on the latest curriculum and educational policies and offer effective strategies, practical guidance and resources for immediate use in the classroom. This business operates nationwide holding courses in major cities throughout the academic year throughout the country with Continuous Professional Development the key feature to its overall approach. Approximately 100 days of training are currently held each year with up to thirty places available on each day. A diverse range of topics are covered which include a number of core ‘timeless’ offerings such as Middle and Senior Management Skills together with courses specifically developed for more pressing, current issues such as Counselling, Truancy, Bullying and the like. Courses are scheduled to have maximum impact and therefore geared to generate maximum demand within the school year – courses on the development of Middle Management skills are held early in the New Year for example, aimed specifically at teachers considering applying for these posts which become vacant later in the new school year.

Property Features and Assets:

This business is currently run from a home office environment and as such can be easily relocated.

Market Competition and Expansion:

This business invests its marketing resources primarily in direct marketing to schools – an activity that is increasingly focussed towards low cost e-mail marketing. The business also has a very well designed, informative and easy to navigate website which performs very well in all the major search engines for all appropriate search topics. This business benefits most however from the most cost effective form of marketing available, word of mouth recommendation – as evidenced by the fact that 50% of the delegates on any one course have been recommended to attend by previous delegates.