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Business For Sale
LEADING INTEGRATED MARKETING & COMMUNICATIONS FIRM
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Asking Price: |
Not Available |
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Business for Sale Industry: |
Services: Advertising and Marketing
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Year Established:
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1974 |
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# of Employees:
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28 |
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Yearly Revenues:
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$7,850,000 |
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Yearly EBITDA:
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$802,000 |
Business for Sale Overview:
The March Group, LLC currently represents a highly sought-after and very profitable communications consulting firm, operating today at nearly $25 million in capitalized billings. Though the firm has historically focused on securing accounts in the Southeast, a fully integrated suite of services sets it far apart from other regionally-focused firms. In-house service offerings include everything from market research, design and planning through branding strategy, interactive development, and production and execution. In 2006, posted EBITDA of $775,000 on revenues of $7.23 million. With FY 2007 witness to continued growth - turning in $7.85 million and $802,000 in sales and EBITDA, respectively - the firm is poised to capture an increasing number of $3 million-plus accounts. Stellar staff of 28 full-time professionals and 20 contractors is loaded with veterans of some of the most highly respected firms in the industry. Employees are drawn to the Company’s unique model, which affords them the ability to work on a full portfolio from start to finish. The Company recently launched an interactive technology which tracks consumers as they move through a client’s website. This technology automatically serves up content based on consumer preferences. This allows for higher conversions and increased client sales. Client retention rate averages five years. The addition of two offices in the past two years has allowed the firm to make major headway breaking into new and promising geographic markets; management believes that current facilities are plenty sufficient to support pro-forma projections. Strategic plan to decrease direct job costs continues to return excellent results, with COGS declining from 57.1% in 2005 to 49.8% in 2007. The founding principal, responsible for guiding the firm to its market position today, would be willing to remain under post-transaction.
Property Features and Assets:
The Company counts on 3 offices operating in 3 distinct metropolitan areas. Both leased and owned, the facilities combined account for 11,100 sq. ft. of office space. Management believes that current facilities are plenty sufficient to support pro-forma projections.
Market Competition and Expansion:
The digital sector is a major growth opportunity for Company - Clients are realizing the need for digital services and aggressively seeking companies that provide the full range of services, but there are few advertising agencies that have embraced the digital sector. With in-house capabilities that include strategy, creative services, new media services, online promotion, search engine marketing, outsourced site management, online client acquisition, and site intelligence, the Company is well-positioned to break ahead of the pack.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- The owner may be willing to work for the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.
- This is not a distressed business or bankruptcy situation.
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