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Business for Sale Overview:

This established and successful business retails ready-made curtains, net curtains, blinds and made to measure curtains. Established in the 1950’s, the business retails the most high quality and value for money brands, and provides a complete service for residential and commercial customers requiring an old fashioned quality of customer care. Since inception this business has earned an impeccable reputation for its large inventory of durable quality curtains and fabrics, knowledgeable, skilled staff, convenient hours and competitive pricing. The Company continues to prosper from the very large local clientele with plenty of regular business being obtained. The aim of the business is a traditional one, to provide value for money and outstanding quality and service. Flexible and personal advice is offered to all clients. Regular repeat business from the multitude of clients is testimony to the business's unrivalled reputation for quality service.

Market Competition and Expansion:

The business has used no advertising or marketing in the past beyond taking advantage of its prime position and reputation and an immense opportunity exists to build on this businesses reputation and implement further and more assertive methods of advertising to expose the business to even greater markets. Every homeowner or commercial enterprise such as a care home could be targeted as a prospective customer; various methods could be used in this regard including the local press, a direct sales force, leaflets, brochures and direct mail. A large percentage of new clients derive from recommendations, the business regards existing clients as their best advertisers and has maintained an impressive base of satisfied repeat accounts and clientele, while continuing to attract both new referrals and customers. The business does not have a web presence and there is no doubt that turnover and profits could increase using this medium. A professionally designed website could allow potential customers to view the extensive range of fabrics and curtains on offer, and give excellent potential to increase the turnover in the future.