Business for Sale Overview:
Well established, this business was one of the first in the UK to launch truck side advertising. Six years on this business continues to lead the way having brought this innovative form of outdoor media into the mainstream – and as one of just a few companies active in this sector, this business is set to grow even stronger with truck operators looking at ever more innovative ways to offset the increasing costs of diesel. Particularly effective for product or campaign launches, the truck side media managed by this business has been involved in some of the biggest advertising pushes in recent years including the launch of a UK top selling album, the launch of a Dream Works animated feature film as well as on-going campaigns for many household names including a major High Street Bank, hotel chain and car hire company. Operating in one of the UK’s fastest growing media markets, this business offers advertisers the opportunity to reach target audiences that are difficult to approach using more traditional media. Operating nationally this business offers a very cost effective alternative to radio and bus backs and sides (both media only generally available on a local basis) as well as roadside posters. Campaigns of any duration above one month can be accommodated – with this business offering its advertising Clients an all-inclusive package of planning and production. There is no limitation on the volume or type of vehicles that can be used in a campaign. To assist its Client advertisers and the agency media planners operating on their behalf, this business has developed its own tracking system providing excellent accountability and costings for all campaigns as well as a whole raft of monthly statistics to assist Clients in monitoring the effectiveness of their campaigns by knowing exactly where the vehicles carrying their advertising have been. This well-established business has a proven track record of success, a superb reputation and a growing, loyal customer base of both advertisers and ‘media owners’. Turnover for the financial year to the end of September 2005 was £379,000 up nearly 80% on the previous year which in itself was more than double the turnover of the year before that. Gross margins are consistently in the region of 70% clearly demonstrating that this is a major player at the forefront of a very fast growing sector.
For more information regarding this listing please contact us by completing the "Contact the Seller" form below. We look forward to hearing from you.
Property Features and Assets:
This business is currently run from a home/office environment. Premises are not included as part of the sale.
Market Competition and Expansion:
Most of the business's turnover is generated through the current existing satisfied client base and word of mouth recommendation. The company has used limited advertising in the past, gathering market intelligence on potential Clients and advertisers via the Internet and approaching directly. The business also has a well designed and easy to navigate web presence that performs well in all of the major search engines for all the relevant search topics.
Reason for Selling:
The Owner wishes to pursue other business interest
Additional Details:
- The property is leased.
- The owner may be willing to train/assist the new owner.
- This may become a homebased business opportunity.
- This may become a franchise resale opportunity.
- This is not a distressed business or bankruptcy situation.
Contact the Seller:
To contact the seller of this business for sale, please complete and submit the following email form. The seller or broker will be in touch with you typically within 1-3 business days. Fields with an asterisk (*) are required.