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Business For Sale

RARE AND UNUSUAL INTERNET BOOKSTORE

Attn: LOREN MARC SCHMERLER
Not disclosed, GA, USA
Listing Number: "1040661"
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Asking Price: $79,900 USD USA Dollars
Business for Sale Industry: Technology: Internet  
Reason for Selling: Other business interests.
Year Established: 1998
# of Employees: Just the owner.
Yearly Revenues: $53,224
Yearly Cash Flow: $39,583
 

Business for Sale Overview:

At the time of purchase, the business was being run from Chattanooga, TN and the previous owner was not doing much to maintain the business. No new inventory was being acquired and the owner’s strategy was simply to drop prices and de-value the rare inventory. After purchase, the business was moved to Dallas, GA and there were tremendous improvements made. The business has a new software system that is completely proprietary and was designed from the ground up specifically for this company. This business is the only one in the industry with this software! This gives them a very large edge over any competition and will not only increases sales dramatically, but will also keep daily maintenance to a bare minimum. The business also has a system that tracks inventory and sales, links directly with online postage, and generates reports. There is hardware for online postage purchasing/printing as well as a heavily increased amount of shelf space of more than 100 brand new bookcases. The shipping and packaging materials have been adjusted to be more cost effective but still provide adequate safety for shipping. The website was completely and extensively re-designed for better functionality as well as adding a logo for brand recognition and a full online inventory with searchable database and an SSL certified (secure socket layer) shopping cart for online purchases. And most important is the addition of a secure and constant source of inventory at a very reasonable price, which has allowed the business to grow the inventory substantially since acquisition. This source is guaranteed to be transferable to the new owner. The business has been recognized in Southern Living Magazine as well as The New York Times. The formula for growth in this business is as simple and straightforward as it gets: add more inventory. The more expansive your inventory, the better chance you have of making a sale. While everyone else is fighting it out at book sales and library leftovers, this business has a secure and definite source for quality inventory. The mark-up is very typically 7,000%! Inventory is bought for pennies and re-sold for an average of about $12. Some other things that can be done to grow this business: focus on website sales by getting SEO (search engine ranking) as well as Google adsense or other web-related advertising, increase the pricing floor for the inventory items, tweak the current inventory by adding ASINs or additional search terms within each description, also expanding the reach of the inventory by adding it to the foreign book marketplaces such as Amazon.de, etc. (these overseas sites sell the same books for almost 3 times the US price!) Inventory at the absolute minimum replacement value is $115,000 (included) Assets (FFE) are $22,000 (included) Proprietary Software System is $10,000 (not included) Terms: Cash. Proprietary software system can be purchased for an additional $10,000.


Property Features and Assets:

Business is home based. Equipment: Gateway Computer with 17” Flat Panel Monitor/ Inventory Software & MS Office Bundle/ Epson CX5400 Printer/ Endicia LabelWriter 400 Postage Printer/ USPS Postal Scale/ Custom Designed Website with Shopping Cart/ Misc- Various Shipping Supplies & related items/ 3 Portable Heating Units/ 2 Industrial Grade Dehumidifying Units/ Portable Air Conditioning Unit/ Handtruck Furniture: 200 Bookcase Units/ Approximately 20 Shop-Light Units w/ Bulbs/ Large Desk/ 2 Wire Shelf Units/ Wooden Storage Table.


Market Competition and Expansion:

Competition: This website is unlike any other.*** Growth and Expansion: The formula for growth in this business is as simple and straightforward as it gets: add more inventory. The more expansive your inventory, the better chance you have of making a sale. While everyone else is fighting it out at book sales and library leftovers, we have a secure and definite source for quality inventory. Our mark-up is very typically 7,000%! We buy for pennies and re-sell for an average of about $12. Easy things that can be done to grow this business: focus on website sales by getting SEO (search engine ranking) as well as Google adsense.


Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • The owner is not willing to work for the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.
  • This is not a distressed business or bankruptcy situation.

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