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Asking Price:	Not Available
Business for Sale Industry:	Retail: Pet Stores & Services
Year Established:	1984

Business for Sale Overview:

Do you know someone who might want to turn his or her love for animals into a thriving business? Sadly, the events of the past few months have blighted the pet food industry with a reputation of dishonesty and lacking integrity. Consumers are yearning for a brand they can trust to satisfy and nurture the littlest members of the family. The March Group, LLC currently represents just such a brand, ready to aid the right investor to bring dignity to pets and the people that care for them. According to the 2007/2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, 83.2 million American households own a cat or dog. That amounts to 163.1 million mouths to feed - to do which an estimated $16.1 billion will be spent in 2007 alone. Complete range of proprietary formulations, developed with the input of a leading doctor , adhere to AAFCO nutrient profiles ( including the often-omitted bio-availability values); are free of all by-products; and do not allow for input-based pricing or substitutions. Product line features options for both cats and dogs at all stages of life. Several registered trademarks inherently communicate to consumers the keystone brand values of quality and purity and were successfully defended twice in infringement litigation with major industry players. Premium product allows for premium positioning and premium pricing: while in market, products garnered margins of 10 to 20% above the national average. Line was distributed throughout several states and thirteen foreign countries. Confidence in the products ran so high that the Company guaranteed satisfaction or a refund of 100% of the purchase price. No outfit holds exclusive manufacturing rights. Amazing potential for brand extension: Americans will spend a whopping $40.1 billion on their pets in 2007.

Property Features and Assets:

Readily relocatable.

Market Competition and Expansion:

According to the 2007/2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, 83.2 MM American households own a cat or dog. That amounts to 163.1 MM mouths to feed - to do which an estimated $16.1 BB will be spent in 2007 alone. An additional $23.7 billion will be spent on everything from vitamins, to grooming aids, to treats. That constitutes a market potential of $40.1 BB dollars! In light of the recent pet food recalls which sent shock waves through the US, consumers are eager for a brand they can trust to satisfy & nurture the littlest members of the family. This is just such a brand, ready and waiting to help the right investor bring honesty and integrity the industry.

Additional Details:

• The property is owned.
• The owner may be willing to train/assist the new owner.
• The owner may be willing to work for the new owner.
• This may become a homebased business opportunity.
• This is not a franchise resale opportunity.
• This is not a distressed business or bankruptcy situation.