Business for Sale Overview:
This privately held pizza chain has consistently expanded its business through two locations and an active website in its metro market, relying on simple yet effective grass roots marketing campaigns. More than 1,200 past employee alumni consider themselves brand ambassadors who are ready to support the brand’s expansion beyond its local market. The restaurant’s unique positioning is reflected in its commitment to ensuring consistency in the guest experience at each of its restaurants, through comprehensive training and employee development, and store surveys that ask guests to sketch their experience as a face on a round pizza. This pizzeria has been innovative in every dimension of the business. Improvements have been documented and standardized.The Brand recognition and loyalty by customers who prefer the consistent quality of extremely high quality pizzas, calzones, specialty beers and unique experiences coupled with the personal, friendly attention received at their local neighborhood eatery all combine to differentiate this pizzeria from national chains or independents in the market area. The local chain has been recognized with many awards over the years and consistently is selected as “Best Pizza” by reader surveys in several local market’s newspapers. This competitive advantage is reflected in its average store sales of $1,028,129, which is 2 times the average for the top 25 pizza chains and 3 times the average for independents. The owner has been actively directing the business over the past two decades, injecting his personal philosophy and commitment to developing the brand and the customer experience, “Play can be serious business and if you invite the customer into the show, they will keep coming back to see whether you can repeat the performance.” With about 65 employees throughout its operations, including 18 full-time staff, this organization excels at continuous improvement.
For more information regarding this listing please contact us by completing the "Contact the Seller" form below. We look forward to hearing from you.
Property Features and Assets:
Currently has stores in two locations in its area of impact in Boise, Idaho, with one store of 5,000 square feet including its commissary and offices; the second store is 2,250 square feet. Both facilities are equipped with similar equipment and furnishings. It completes a monthly maintenance program on all appropriate equipment, including thorough cleaning, calibrating and inspection. In addition, all critical machines receive an annual maintenance program that is specifically designed to proactively replace all significant components that experience significant wear and factory recommendations have flagged as important. All water for food processing, drink mixing, and ice machines is filtered.Optimum store size is 2,500 square feet, with 3,000 square feet for a regional commissary to support expansion into each new market.
Market Competition and Expansion:
This pizzeria has built a strong local market presence within its geographic region as a leading brand, which provides a strong foundation for continued expansion through opening of new stores, leveraging both the centralized commissary, national brand trademark and targeted marketing efforts. Continued growth of the business will focus on taking this company, which is fully prepared with systems and people in place, to the next level and expanding regionally or nationally within an established network or as a new entrant. Just expanding locally by adding one store each year in the greater metro area has the potential to yield $7 million in sales and nearly $1 million in EBITDA by 2012.At more than $1MM in sales per store, this pizza chain far exceeds the average store sales of market leaeders. The Pizza Market segments on national chains and independents, and is highly developed in major metro markets across the country. Sales saw one of the most significant rises in several years, up 3% in sales in both the QSR and CD segments, to $32 billion which represents about 6% of total eating place restaurant sales in the US. Yet the total unit count for pizza restaurants rose by 7% so that pizza now represents 8% of all restaurants in the U.S. Independents own 67% of pizzerias and control 50% of sales with average dollar sales of $327 thousand in 2006. The top 25 chains average sales at $644 thousand and include notable brands such as Pizza Hut (10%), Domino’s (7%), Papa John’s (4%), Little Caesar’s (3%).
Reason for Selling:
The majority owner is interested in seeing the piz
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.
- This is not a distressed business or bankruptcy situation.
Contact the Seller:
To contact the seller of this business for sale, please complete and submit the following email form. The seller or broker will be in touch with you typically within 1-3 business days. Fields with an asterisk (*) are required.