Business For Sale

Business Overview:

This clinic offers personal genetic services sold directly to consumers through a web-based portal. A national network of landing pages, local phone numbers, and local-market visibility has been established and is serviced through a virtual support center with very limited staff (1 full-time employee for support and 1 contracted sales person). The personal genetics market is a 30-year-old market with significant growth. In 2010, the AABB estimated around 500,000 legal paternity tests sold through a limited number of accredited labs in the US. Legal paternity tests represent an estimated 40% of paternity tests sold in the US, which brings total estimated personal paternity tests sold each year to around 1.25 Million. Tests offered into this market are expanding, although the number of affiliate locations selling these services is shrinking, as only those with automated processes and strong lab relationships can compete. The clinic has significant visibility on local-area searches using a proprietary link-building and set-up technology. They also have strong automation through a proprietary tracking system with an incredible level of reporting, process, and sales tracking (particularly for a smaller company). This company benefits from having an infrastructure for growth set up by a larger entity so that it can be run virtually from anywhere in the US. While personal paternity testing is a saturated market, many smaller affiliates cannot survive pricing pressure because they don’t have the infrastructure or operating capital to automate and scale their business. The industry is ripe for consolidation. The company is well positioned as a top-tier support-based company, which means that even with automation to lead out in the industry; they do not have to compete primarily on price. While it does feel and respond to broad market pricing pressures, they are able to hold onto margins of $150-$300 per test for most types of tests. Seller financing is available for a qualified buyer.

For more information regarding this listing please contact us by completing the "Contact the Seller" form to the left. We look forward to hearing from you.

Property Features and Assets:

Currently home-based, can be relocated anywhere.

Market Competition and Expansion:

The industry is ripe for consolidation. The company is well positioned as a top-tier support-based company, which means that even with automation to lead out in the industry; they do not have to compete primarily on price. While it does feel and respond to broad market pricing pressures, they are able to hold onto margins of $150-$300 per test for most types of tests.

Reason for Selling:

Focus on core business

Additional Details:

Resources: