Business Overview:
This multi-location salon chain is one of Orange County’s most dominant tanning operations with great locations and strong profits. Known for its key locations that are spaced out in a manner allowing it to cater to its relatively high-end client base, as well as its diverse product offering (lay down, stand up, or spray tanning options), this chain presents an industry entrant or an incumbent salon owner the unique opportunity to instantly become one of only a couple of dominant players in its markets.
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Property Features and Assets:
All of this chain’s tanning equipment will be paid off in the sale with the exception of minor operating leases for items such as credit card terminals, music and software. Each salon boasts a varied mix of late model Ergoline Beds, Mystic and Magic Spray tan booths, stand-up tanning unit, and custom airbrush spray tan options. Each salon has a secure lease in high profile locations in dominant shopping centers.
Market Competition and Expansion:
Orange County continues to be a competitive tanning market due to its ideal demographics. As one of only a few dominant chains in its area, this business enjoys a great deal of market power and the resultant advantages over its only local competitors (“mom and pop” style salon) due to the economies of scale the chain has achieved in product and equipment purchases, coupled with advertising and marketing benefits, customer service offering, management and administrative functions. New owners may seek to play a more active role in the operation, capitalize on the company’s formidable client base by potentially increasing the retail offering or adding complementary services such as luminaire hands free facial services, esthetician services, massage, etc. In addition, alternate pricing strategies may be implemented to maximize the average revenue per client while each location’s automatic recurring monthly electronic fund transfer (EFT) programs should be further expanded to stabilize the industries seasonality and help bolster customer loyalty while providing customers the convenience of automatic billing.
Reason for Selling:
Personal
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.