Fitness Products Subscription Service

Business Overview:

Website Closers® presents a Fitness Subscription Box Brand with an Average Subscription Timeline of 16.84 Months, which is far in excess of the industry standard for online-based subscription box companies. This eCommerce operator has been in business for over 7 years, showing that it has staying power, especially as it continues to grow its bottom line on a year over year basis. The base offering is a monthly shipment containing fitness related products sourced from some of the top brands in the Fitness Apparel, Gear, Accessories, and Nutrition markets, with their boxes containing a curated selection of 5 to 8 products every month. They see a Repeat Customer Rate of 62%, an Average Order Value (AOV) of $55, and a Customer Lifetime Value of $900. The company built their customer base through a highly organic marketing strategy, which makes active use of social media to strengthen their brand/buyer relationship. They have over 24,000 subscribers on Facebook and over 38,900 on Instagram and have a Facebook group that acts as a community built around their products. They supplement this organic technique with paid media ads run on Facebook. 

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