Business Overview:
This Los Angeles based home staging firm offers the interior designer, home decorator or residential real estate agent the ability to put their talents to work while earning a fantastic living and enjoying limited downside risk. This firm, which has developed a loyal and diverse client base of high-end residential real estate agents over the nearly 10 years its been in business, has been instrumental in designing and staging homes that typically range in value from $1.5 million to over $5.0 million (but have done up to $25 million) in order to achieve the highest sales price in the shortest period of time. The firm is staffed by an experienced team of independent contractors that function as designers, buyers, stylists, a marketing assistant and a combination warehouse manager, driver and furniture stagger, all of whom seek to remain with the team (and the seller may be willing to stay aboard to consult for an agreed upon period at an pre-negotiate rate shall an amicable buyer seek it). The firm obtains revenue from its upfront design fees, its recurring monthly staging or furniture ‘rental’ charges and finally, from product sales once buyers purchase the residences and seek to retain the staged furniture or decoration.
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Property Features and Assets:
The business is run out of a home office, with its inventory stored in a 6,500 square feet warehouse located near downtown Los Angeles that leases for $4,200 per month on a year to year lease. All of the business’s furniture, fixtures, equipment, website and nearly a decade of goodwill are owned and will transfer in the sale. Furniture and decoration inventory, whose original costs when purchased was $485,000 (as its replacement cost remains), will be included in the asking price.
Market Competition and Expansion:
Competition does exist however this firm has managed to carve out highly diverse loyal following of high end real estate agents who have continued to use this company for years in order to sell their client’s very exclusive homes in the shortest periods of time for the highest prices.
Many opportunities for expansion exist and may be achieved as due to the housing market decrease, high end homes have become harder to sell so professional staging has become more beneficial than ever before to obtain a timely sale at a high price. This firm, however, has not capitalized on this demand as it has not engaged in any form of direct mail marketing, has not developed a brochure for its services and has solely relied upon word of mouth endorsements for its marketing efforts (while the company does boast a stellar website, they do not do search engine optimization or maintain a pay per click program to solicit new business). The company could also win new business by providing real estate agents referral fees, but has opted not to.
Reason for Selling:
Personal
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.