Business Overview:
The business is a franchise of a national marketing services provider targeting small to mid-sized businesses. The business is an innovative concept that provides advertising agency quality materials and consulting to small and mid-sized businesses at an affordable price. The business model is to become an outsourced marketing department for clients that do not have enough internal staffing or for clients looking for lower cost alternatives. The business operates out of a professional retail store environment which encourages walk in traffic.
The business generates income by selling a vast array of marketing products and B2B consulting based on client needs. Typical products include business or marketing plans, web site design, print collateral design, branding, SEM/SEO execution, and print production management. Products requiring professional design and copywriting talent are sourced through the franchisor which operates a Creative Center that delivers creative designs at a wholesale price. The designs are resold to the customer at suggested retail prices. Other products and services can be sourced at the franchise level and sold at a higher margin.
The franchise territory includes Chester County, PA, Delaware County, PA, & New Castle County, DE as well as redevelopment rights within the territory. The franchisor began operations in 2008 and is expanding in the Philadelphia market with two current locations and one opening during the second quarter of 2011. The franchisor expanded into the Houston, TX market during the 1st quarter of 2011.
The franchisor will provide ongoing market level advertising as well as ongoing marketing in the form of web and social media strategy, creative development, seminar hosting, proposal responses and most importantly lead referrals. The franchisor is active in the greater Philadelphia marketing and advertising community.
For more information regarding this listing please contact us by completing the "Contact the Seller" form to the left. We look forward to hearing from you.
Market Competition and Expansion:
The primary franchisor principles have:
Executive experience within “Madison Avenue” agencies and starting up boutique agencies
50 years in the marketing and advertising industry
Creative experience with brands such as AT&T and Comcast.
Been featured in Main Line Today as a “Hot Business”
Tremendous upside as the economy expands. Revenue potential of well over $750,000 and Cash Flow in excess of $200,000
Very minimal fixed costs
Good network of creative talent and crowd sourcing to keep costs low
Lucrative territory
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is a franchise resale opportunity.
Resources: