Business Overview:
This crowd-pleasing specialty niche magazine is the #1 publication brand of its kind in its market. It is focused on what everyone loves! Established in 2000, this 68-page glossy monthly publication is distributed to 1,000 locations and a circulation of 35,000 in the Greater Houston Area. High-profile individuals, such as first lady Barbara Bush, Kinky Friedman, Houston Astros Jeff Corwin and Robert F. Kennedy Jr., to name a few, have graced its front cover. The website has been online for 7 years and contains a digital version of the magazine, articles, blogs, event photos and video. The business has an established presence on face book and twitter. The company sponsors many industry-specific events throughout the year. Revenues are primarily generated from repeat magazine advertisers and event vendor sponsorships. This business is currently home-based with minimal overhead expense. Long-term contract professionals include a designer, illustrators, artists, distributors and printer. The magazine has a recognized mascot, for which merchandising potential exists. Immediate growth can be realized through online ad sales, selling face book promotions, adding a monthly email subscription version of the magazine, adding additional services to existing clients, pursuing national and local sales accounts, hosting more events, selling branded merchandise, and expanding to other cities. A focus on selling by an experienced sales rep could significantly increase sales, no large effort has been made in this area. This business would be suitable for a strategic publisher looking to expand or for an individual who understands the industry.
For more information regarding this listing please contact us by completing the "Contact the Seller" form to the left. We look forward to hearing from you.
Property Features and Assets:
Home-based.
Market Competition and Expansion:
1. Merchandising 2. Add online ad sales 3. Sell Face book promotions 4. Add monthly email magazine subscription 5. add additional services to existing clients 6. Pursue national and local sales accounts 7. Host more events 8. Expand to other cities.
Reason for Selling:
With young children, owner can't dedicate time.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity.
Resources: