Business Overview:
This old-fashioned candy shop and ice cream parlor is reminiscent of a quaint small town yesteryear retailer serving the local community with truly feel good products. This simple operation is located in a main street environment which makes it known to all of its high discretionary income local residents. The store’s location provides it fantastic visibility, and minimizes the need for much formal advertising, whereas its plentiful parking and excellent freeway access make it a convenient trip for its loyal customer base.
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Property Features and Assets:
This 1,150 square foot facility leases for $2,700 per month on a lease until 2014 with one 5 year option. The sale includes all of the business’s furniture, fixtures, equipment valued at approximately $20,000, as well as its established goodwill and over $6,000 in product inventory.
Market Competition and Expansion:
This old-fashioned confectionery style store is highly unique. As such, while customers may be able to obtain candy from differing outlets, this retailer has a sustainable competitive advantage due to the store’s ambiance and feel good yesteryear atmosphere. The store also boasts an unmatched main street location making it a convenient stop for local residents to walk to, and for shoppers visiting adjacent retailer or commuters passing by. New owners will likely seek to carry more inventory, with an emphasis on a more diverse candy / confectionery / ice cream offering. At the same time, new management will seek to build the store’s online present via search engine optimization, pay per click advertising, and cross-promotion / shared links with other complementary businesses. When doing so, owner should also consider retailing products online to reach a much larger audience (and potentially gain a nationwide following). The quaint store is also an ideal venue for filming, which the owner has recognized represents an opportunity to dramatically increase profitability.
Reason for Selling:
Personal
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.