Business For Sale

Business Overview:

The Company offers powerful software solutions for multi-channel product sales and marketing for manufacturers, wholesalers, distributors and catalogers worldwide. Its software products assist customers in managing rich, up-to-the-minute product and pricing information content in one central database, synchronize its availability to staff everywhere across the company, provide mechanisms to convey product knowledge to end customers using multiple channels, and ultimately enable increased levels of company sales and marketing performance. The system keeps product and pricing data current and consistent on a real time basis across the multiple channels available to market products, including the web, e-commerce, print, CD, e-mail, dealers, and tele-sales. The software products are offered using a perpetual license model that uses both client-server and web-browser technologies. The Company currently has about 80 active customers in the US, Canada, Australia and UK. The software is applicable to all industries and has already achieved traction in eight vertical markets including HVAC/R, automotive and chemical, computers and electronics, and healthcare. Company has 5 local employees and 50 employees overseas. www.litchfieldgroup.net

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Property Features and Assets:

There are several significant competitors in this space. However, current competing software offerings tend to focus exclusively on content capture with no back office integration, or are high cost database products that limit interoperability of the client’s resulting online platform with aggregated market portals. The Company’s comprehensive product information management and publishing system readily integrates common content formats with virtually no required customization. The Company’s low footprint and format agnostic approach is designed to promote a high degree of implementation and deployment flexibility enabling it to sell its software a la carte under license or subscription options.

Market Competition and Expansion:

Sales and Marketing: The Company promotes its software system through Internet advertising, email campaigns, industry partners, articles and advertising in trade publications and participation in trade shows. Its targets are manufacturing, distribution and catalog companies with annual revenue ranging from over $100 million to over a billion dollars. Each customer account represents sizable annual revenue, with a business relationship that lasts many years with recurring revenue potential. Target customers are companies that would like to extend their market reach globally using internet and other channels. Growth and Expansion: The Company has achieved initial traction with about 80 customers in eight vertical B2B-driven markets. Management plans to significantly expand its sales force over the next six months, adding three or possibly four dispersed outside sales people with both geographic and vertical market responsibility. The company plans to enter new market verticals by leveraging existing distribution partnerships from its established accounts. There are presently over 50 opportunities in the pipeline, and new customers are being signed up at a rate of about 5 each quarter. Most of the current and prospective customers have annual revenues between $100 million and $2 billion. Several that could close within the next six months have projected annual software and services revenues of over $100,000 each. With additional planned investment in 2010, for increased sales staff and marketing programs, management projects revenue of $3.2 million in 2011, with pre-tax profit of $1 million.

Reason for Selling:

The business requires additional capital

Additional Details:

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