Business Overview:
The Business for sale is a privately owned wholesale greenhouse operation that supplies root cuttings, rooted liners, foliage, and pre-finished plant baskets and pots to customers located in the domestic United States. Rooted liners are available for more than 100 different varieties of annual and perennial garden flowers in multiple colors and sub-species. The Company is well connected within the greenhouse industry, where 100 percent of its revenues are earned. Most of its business is generated from repeat or referral customers. The Company also produces pre-finished plant products including hanging baskets and potted plant combinations. Barriers to entry are considered high in this operating space. The Company maintains a well planned and well organized Web site that provides a wealth of information on its history, product lines, and the depth of its greenhouse expertise.
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Property Features and Assets:
The Company owns an 80,000-square-foot greenhouse facility that comprises six separate greenhouse structures on 17 acres of land. The property is for sale or lease as part of this transaction given the right terms and conditions. The land and buildings have an approximate fair market value of $1.40 million.
Market Competition and Expansion:
The Company expects to continue to capitalize on its long history and excellent reputation for providing the finest greenhouse products at competitive prices within its operating space. Management has successfully steered the Company through the worst economic recession since the 1930s. Positive forecasts are supported by consistent orders and strong conversations between Company management and its largest customers.
Management envisions the following opportunities for growth:
Expansion of the Company’s active operating area through organic growth or through strategic acquisitions and/or alliances.
Hiring of additional sales staff to capitalize on the domestic economic recovery now unfolding.
Expansion of its marketing efforts to include possible website enhancements and closer ties with all its current and past customers. Management believes that internet retail sales represent a significant growth opportunity for the Company, especially in the business-to-business arena.
Direct-sales to large growers represent an untapped market for this Company.
The Company has 12 acres of unused property for possible expansion immediately.
Reason for Selling:
Diversification of owner’s personal financial
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.
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