Business Overview:
This high-end female clothing boutique is located near Main Street Laguna Beach’s with ideal street visibility and complementary neighbors. The boutique, which has a loyal client base comprised of local residents and tourists alike, has been virtually absentee run for nearly a year and boasts a loyal staff that is not only willing to train a new owner, but who can also continue to manage the operation with minimal oversight. The store’s target demographic is the high discretionary income 35+ year old females who are fashion forward and seek luxury staple items. The stores sales are largely comprised of clothing, accessories, jewelry and shoes.
The sale includes the boutique’s top of the line furniture, fixture and equipment that includes track lighting, oversize bay windows, custom recycled coordinated packaging, creative custom display fixtures, on site owner and valued customer parking, storage, dressing rooms and a bathroom, as well as its goodwill (including a 1,600 client database). The sale also includes the state of the art and easy to manage website that the seller invested nearly $10,000 in.
For more information regarding this listing please contact us by completing the "Contact the Seller" form to the left. We look forward to hearing from you.
Property Features and Assets:
This 950 square feet facility leases for $4,500 per month including common area maintenance (CAM) expense on a lease until October 2013, with options to be negotiated (but not anticipated to be an issue). Approximately $20,000 in retail inventory will be sold at cost at close, while consignment inventory is anticipated to remain at the location.
Market Competition and Expansion:
Competition has become minimal in this Downtown area. This store has managed to carve out a sustainable niche with a bohemian sophisticate luxury offering that has allowed it to thrive. There are a few other on-trend and high-end boutiques that exist in Laguna Beach who command the type of location with main street visibility as well as convenient pedestrian access at a manageable lease rate. These features are what provide this store a sustainable competitive advantage.
This boutique has several avenues for growth as the sellers do not actively maintain or update the very easy to use website (which results in increased sales) that has built-in search engine optimization capability, they do not promote online sales, they have not capitalized on their ability to host in-store events and while they have historically engaged in an active email marketing program to their 1,600 client strong database, as of late they have nearly wholly relied on their dominate location for their sales and marketing activities. New owner may also seek to expand the product offering to further cater to their store’s target demographic with quality handbags and swimwear.
Reason for Selling:
Relocation
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.