Fantastic Sams Teams up with Allen & Gerritsen
Advertising Agency to Develop Cutting Edge Website
BEVERLY, MA (April 17, 2007) - Fantastic SamsŪ, one of the largest full-service hair care franchises with nearly 1,400 salons nationwide, just launched its newly revamped website boasting the latest technology the internet has to offer. Teaming up with Massachusetts based advertising agency Allen & Gerritsen, Phase I of the new website is now even more "fantastic."
The Fantastic Sams website includes everything from a salon service menu and an easy to use salon locator to career opportunities and a greatly enhanced franchise development section. With simplified navigation, clean lines and a sleek design, the new website is easier than ever to use, and according to Scott Colabuono, Fantastic Sams CEO, more representative of the brand's personality and more consistent with the company's aggressive growth objectives over the next five years. The site also highlights special events, links to Fantastic Sams' full line of products, hair care tips, styling/trends and links to articles about Fantastic Sams.
"The internet is a critical tool for branding, sales and franchise development. To better represent our brand, it was clearly time to take our web development to the next level with Allen & Gerritsen given their great reputation for consumer brand building. We also look forward to regularly adding enhancements that will make our site the "go-to" site in the salon industry for consumers, stylists, and for our region and salon owners," added Colabuono.
With nearly 1,400 salons located throughout North America, Fantastic SamsŪ (www.fantasticsams.com) is one of the world's largest full service hair salon franchises, with an excellent reputation for providing quality hair care services, including color, professional styling and cuts for the entire family. Opening their first salon in July 1974, Fantastic Sams began franchising in 1976, marketing their "fixed fee" system and "no appointments" necessary concept to entrepreneurs seeking to own and operate their own successful business.
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