As the market for hearing care grows, so do the opportunities. But with this growth comes commoditization of hearing aids and some degree of consumer skepticism. In order to stay competitive and thrive, hearing care businesses must find a way to differentiate on quality of care and service, and not just on price and technology.
That's why at Sonus, we believe that the best business model is one that is centered around the patient. Our truly unique Sonus Patient–CenteredSM Approach entails listening to our patients, offering them a wide selection of some of the best hearing aids available from the top manufacturers, giving them custom tailored recommendations, and providing ongoing support so they can enjoy their hearing for years. Building long–term relationships with our patients continues to be at the core of our success.
As a Sonus® franchise owner, you participate in our innovative approach and share in our success. The Sonus commitment to quality care and service truly differentiates us from the competition while improving the lives of our patients resulting in higher patient satisfaction and loyalty. And that's simply good business sense.
Success Sounds Great with Sonus
Sonus works hard to make hearing easy, and we work just as hard to help you run your business.
As a Sonus® Franchise owner, you'll be confident knowing that you are working with the industry's first audiology–based model franchise and leveraging our unique Sonus Patient–CenteredSM Approach to build patient loyalty and help position your business for continued success. What's more, you get our full support with a host of benefits to help your business succeed.
As a Sonus franchise owner, these are some of the benefits you enjoy:
Individual Territory
As part of becoming a Sonus Franchise you will receive an "Exclusive Territory *" that ensures that no third party will be allowed to operate a Sonus location within your territory. We also include analysis based on geographical location that includes: population, age demographics, competition, hospital location and physician presence to help identify the best opportunities.
Marketing Assistance
Combining field–tested marketing material and collateral, customer relationship management (CRM) solutions that work with our front–office system, and market coverage with traditional and online advertising, our marketing support is designed to drive foot traffic to your business.
A Wide Selection of Products
Because Sonus is not a manufacturer of hearing aids, we are able to offer a wide selection of some of the best hearing aids available from the top manufacturers. We stay on top of the latest technology and product releases, and provide quarterly analyses of our findings to help ensure that you offer compelling solutions for your patients.
Store Design
From the Sonus logo on the storefront to the carpet on the floor, your store is designed to enhance the patient experience. There are three store sizes, all with a professional and welcoming design that communicates the Sonus brand and our unique approach to hearing care.
IT Systems to Help Run Your Business
We've partnered with the industry–leading web–based CRM solution, Sycle.net, so you can easily schedule appointments, track sales, and access financial statements. You'll have all the critical information you need to run your business at your fingertips.
National Call Center
Sonus boasts the first national call center in the industry to capture calls from patients at various stages of the purchase cycle. The staff is trained to identify the patient's readiness and directly book an appointment to any location, including yours.