VOM FASS

VOM FASS, recent winner of the coveted and prestigious German Franchise of the Year award (presented annually, by the German Franchise Association, for excellence) is now available in the United States! VOM FASS was the unanimous choice of the prominent panel of franchise experts, and the Federal Ministry, as Franchise of the Year 2010. "We are convinced that VOM FASS, in all areas, is a successful business model for entrepreneurs and franchisees and holds a high capacity for innovation," says jury member Dr. Dieter Frohlich. He added, "VOM FASS has established an international name and is now in 20 countries (and over 260 shops) represented by franchise partners."

World Renowned

In his book, "Customer Genius," Peter Fisk, one of the world's leading customer and business strategists, identifies VOM FASS as one the 50 most inspirational companies in the world - a retailer with a unique and successful approach to the customer experience. He wrote, "VOM FASS captures the hearts and taste buds of customers around the world."

OILS + VINEGARS + SPIRITS + LIQUEURS + WINES + YOU = Unique Opportunity & Success!

VOM FASS, while being a relatively new concept in the United States, has already captured the hearts of our passionate "foodie" patrons. There are still many prime locations awaiting the perfect franchise partner. VOM FASS translates as "from the cask," and refers to our unique method of offering the best culinary oils, fruit and balsamic vinegars, and fine and rare spirits and liqueurs the world offers. All available to taste and enjoy in customer selected quantities.

As a franchise partner you will enjoy:

• Unparalleled Products
  At the center of the VOM FASS brand lives our dedication to providing "Only the best. Always." This mantra defines our brand and our products.
• Unique Experience
  Unlike other specialty shops, we not only allow, but encourage, visitors to savor all of the unique offerings found within. Every oil, vinegar, spirit and liqueur is available to sample. Patrons choose the amount they wish to purchase and then it is decanted into the bottle of their choice. VOM FASS is a store where licking the spoon is encouraged!
• Passionate Customers
  For those passionate about food, sustainable products, and a healthy lifestyle, VOM FASS exists to set the standard for exceptional quality, freshness, and product variety.

By taking advantage of our proven system, we make the process for acquiring and operating your own business as simple and straightforward as possible. Your success is paramount to us; we will be with you every step of the way to provide the needed support to help your business become successful.

VOM FASS is dedicated to the success of each franchise family member. We provide ongoing technical, marketing, and product support and education for you and your staff.

Strategic Advantages of VOM FASS

1. Award-winning, unparalleled quality product selection.
2. Customers delight in experiencing, through tasting and sampling, the range of VOM FASS products.
3. An intensive, 'solutions-based' retail sales staff that focuses on the tastes and needs of each customer.
4. In the U.S., among the well-educated and higher income demographic, there are very strong market trends in all four product lines. This is attributable to interest in experimentation with new products, learning new cuisine, health, natural and organic products, and fine dining.
5. All VOM FASS shops have warm, welcoming, and intimate European, Mediterranean décor.
6. A consumer movement toward natural and healthy food products.
7. Increasing trend in U.S. towards home cooking using basic ingredients, especially oils.
8. Products are well-positioned to take advantage of the burgeoning 'slow food' movement, of which VOM FASS is a member.
9. A consistent offering of the freshest and best products from Europe, with new products added regularly.
10. A program of extensive and continuous training of retail staff and franchise owners.
11. Uncompromising placement of stores in key markets and in locations with maximum exposure.
12. Access to the VOM FASS system of product selection and distribution.
13. High level of customer personalization of products.
14. Product sampling increases likelihood of customer purchase and engenders good will towards the business.
15. A low royalty fee of 5% and a 1% advertising fee.

VOM FASS provides:

• Operations manual
• Location assistance
• Store design and equipment ordering guidance
• Training program
• Representative on-site during opening
• Periodic evaluations and ongoing support
• Marketing assistance and materials