100 Yr. Old Brand All Things a Floral Shop needs

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$27,500,000 $22,293,085

Retail: E-Commerce, Retail Websites

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RE: 100 Yr. Old Brand All Things a Floral Shop needs Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $27,500,000
Annual Revenue: $22,293,085
Net Profit: Not Disclosed
Cash Flow: $4,577,418
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1915
Employees: 23
BBN Listing #: 659659418
Broker Reference #: WC 2646

Email or Print Listing

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Business Overview:

Website Closers® presents a well-rounded company that has an unbelievable history of over 100 Years in Existence. Celebrating their Centennial back in 2015, they continue to expand through multiple online and offline sales channels. The company began in New York City and still operates out of a warehouse in Brooklyn, NY. They have 3 different divisions – eCommerce, Wholesale (selling directly to wholesalers) and Direct (selling direct to Retail establishments in the NYC area). As industry demand remains strong, the company continues to thrive, with sales growth of 25% in Q1 2022.

This offering is very unique in that it has been serving a vibrant wholesale market, but in the same spirit has not lost its growth in wholesale despite expanding into eCommerce, entirely through sales of their own brand of Floral Supplies on Amazon.com. The available inventory offered by this company is tremendous – basically anything you might need to supply a Floral Shop – from soup to nuts – they offer it … including vases, artificial flowers, plants, candles and all the accessories a Floral Shop might need. With the market for floral products growing rapidly today and shifting towards eCommerce, 60% of the company’s sales now stem from their online channels.

At the same time, their long-established relationships with their wholesale clients have given the brand an almost 100% Repeat Customer rate for B2B sales, and they benefit as well from having 10,000+ SKUs available for retailers to choose from. The company now services more than 2,000 wholesale customers, a consistent source for recurring revenues, while they have several top sellers on Amazon as well, including numerous Amazon Choice and best seller badges for keywords associated with their vertical. Customer reviews are glowing and include plenty of 5 Star ratings for their products and customer service. The company exclusively markets its own products and has multiple means of expanding either their wholesale or eCommerce profits.

Focusing on wholesale and bulk floral supplies, this company has evolved into a leading importer in the floral industry. Their goal for both ecommerce and B2B clients has been to provide competitive pricing, reliable service, and unique top-quality products, and today their customer base includes many national floral wholesalers. With a long and steady track record of consistent growth, the brand has been able to use its inventory strength to blossom into a leader in their space in eCommerce as well. Furthermore, with 3 strong sales channels, each of which is growing, there is rarely an issue of stale or slow-moving inventory, giving the company a competitive advantage over its peers. For a buyer, this is a major operation with enormous potential, particularly as the floral industry gets stronger. This is not a side business – this is a behemoth with over $4.5M in Earnings and growing 25% YOY.

The U.S. floral gifting market was valued at $12.5 Billion in 2021 and is projected to grow to $17.02 Billion by 2027. Consumers have made it clear that they’re willing to pay a premium for high-quality floral products, and they’re looking for products similar to the ones this brand offers, including decorative vases and baskets, candles, and so much more. The US floral gifting market has become segmented into in-store, online, and mobile sales, and as the online segment grows, florists in the market are expanding by offering online services such as flower arrangement classes. Operating within a niche, growing industry with strong demand for its products, this turnkey business offers a tremendous ROI while still positioned for continued growth moving forward.

For this brand, profits are likely to flower even faster under the guidance of a buyer committed to scaling it beyond where it is today; they have only just touched the surface of their online selling abilities. Current ownership purchased this business in 2014 and has scaled it well since then. Today the company has an enormous catalog of many variations of floral supplies, including vases, containers, decorations, and artificial flowers, as they continue to address the strong demand from their customers. Products are manufactured directly for them and sourced by their own mold. The molds from the manufacturer are produced exclusively for this company, thus ensuring the uniqueness of their products. The relationships with their suppliers are longstanding and strong, and the brand has attended overseas trade shows to constantly find new suppliers, a key reason why they have so many appealing SKUs to market. They also help set new industry trends by introducing new popular styles, colors, and patterns.

Since expanding onto Amazon, 99% of the products listed there are their own brand as well. On their Amazon platform, the company has numerous best seller badges and several that have been awarded an Amazon’s Choice badge for top sales. Reviews, likewise, are very high, with plenty of 5 Star ratings from satisfied customers.

The company uses Fulfillment by Amazon (FBA) for fast deliveries on its Amazon Storefront, which opens up Prime 1- or 2-Day shipping for most buyers. In addition to the inventory the company stocks at their 30,000 sq. ft. warehouse, they also maintain inventory at FBA warehouses and with their 3PL partners. The business maintains a normalized inventory level of approximately $3.5M and unlike their competitors, they never have any unsalable inventory as it can all be sold through any of their three sales channels.

The wholesale market has huge growth potential. With more than 2,000 wholesale customers, the company enjoys solid recurring revenue. Virtually every wholesale order that comes in becomes a repeat customer … shops that buy from them constantly. There is massive scale potential on this side.

There is also a lot of opportunity in the live flower business, which the company has been considering. With their strong customer base, that would be the logical next major step for them since they already have the customer base and sales team in place to successfully market that new revenue stream.

There are many additional retail shops for the company to target. Right now, this company markets within an 80-mile radius of NYC, but sales could be expanded further by selling to a wider radius of floral retailers. Additionally, it can be expanded by targeting literally thousands of wholesalers and big box stores for new contracts.

Their B2B sales have been exceptionally strong because in most instances, shops are excited to find this company as a new supplier. Once they get to know the products, they come back and repeatedly purchase those products. There are only about a dozen or so similar wholesalers throughout the US, so there is exceptionally strong demand for their products, yet minimal competition.

At the same time, there is enormous growth potential online, particularly if the brand opts to create more sales channels, including on secondary sites such as Walmart and Wayfair.

There is major potential to boost their online presence through an aggressive social media marketing and email marketing campaign, and by launching an SEO program on their website that would use keywords to boost their search engine rankings, and an industry blog to expand the customer base even further.

The combination of a firmly established wholesale market that keeps growing and a blooming eCommerce platform make this business a unique and valuable acquisition opportunity with unlimited growth potential.

Contact Website Closers today to find out how this business could become a huge profits generator for a smart buyer.

This Historic Brand is Proudly Represented by:
Website Closers
Tech & Internet Business Brokers
WC 2646

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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