Business For Sale

Harley-Davidson Dealership - Excellent Market

Not Disclosed, WI


Asking Price: Annual Revenue:
$250,000 $7,000,000

Automotive & Boats: Dealerships - Auto, Truck, Motorcycle


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RE: Harley-Davidson Dealership - Excellent Market Broker: DeVere Boyd

Quick Facts

Asking Price: $250,000
Annual Revenue: $7,000,000
Net Profit: $100,000
Cash Flow: $100,000
Total Debt: Not Disclosed
FF&E: $650,000
Real Estate: $3,800,000
Year Established: 1980
Employees: 25
BBN Listing #: 731435397
Broker Reference #: HDMWD1118

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Business Overview:

This is an exceptional opportunity located in the most loyal Harley-Davidson market in the world. It's a marginally profitable operation in an excellent, up-to-date facility with a large geographic market. Silver Bar & Shield award winner with a large H.O.G chapter.

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Property Features and Assets:

The dealership occupies a large, state-of-the-art facility with more than ample room for events and a Riding Academy. Plenty of off-season storage and a service facility with all of the necessary equipment to handle any repair.

Market Competition and Expansion:

This store is marginally profitable and grossly under-performing. Harley-Davidson retail potential for this operation is almost 90% larger than the store currently achieves leaving plenty of room for growth.

Reason for Selling:

Retirement, Health Issues

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This may become a franchise resale opportunity.

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