Market Research

Tallahassee, FL
Leon County

Asking Price: Annual Revenue:
$195,000 $248,648

Services: Non-classifiable

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RE: Market Research Broker: John Kraft

Quick Facts

Asking Price: $195,000
Annual Revenue: $248,648
Net Profit: Not Disclosed
Cash Flow: $131,370
Total Debt: Not Disclosed
FF&E: $20,110
Real Estate: Not Disclosed
Year Established: 1992
Employees: 12
BBN Listing #: 42434955
Broker Reference #: 1017-15551

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Business Overview:

Market Research Company For Sale after 35 very successful years in Tallahassee. This firm has an industry wide reputation for delivering high-quality data collection with an emphasis on reliability, accuracy, speed and cost efficiency. The company is fully staffed with trained professionals. The seller has organized the operation for an easy transition to a new owner as this firm is not dependent on the current owner's name or direct involvement with the company. Turn key deal for qualified buyer familiar with professional surveys, market research and information gathering.

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Property Features and Assets:

The firm is located in a very desirable north sector of Tallahassee with convenient access to I - 10, access to the Tallahassee airport and downtown Tallahassee. Offices located in a well appointed one story building with wheel chair accessibility, approximately 1,980 square feet divided into five individual rooms and a large meeting room with one-way mirrors and listening monitors. Assets = $25,210

Market Competition and Expansion:

In Tallahassee, this firm has only one real local competitor and it is a very well know and reputable firm. However, being in the State Capital, there are tremendous opportunities for both firms to compete with a local presence. Frankly, the success of the other firm was originally tied to the founders, two marketing professors from Florida State University who created their private market research firm using their well known last names as the name of their new company! They were both well known and likeable professors and their company became a success. That was about 40 years ago. Much has changed, their firm is still successful, but as indicated previously, there are plenty of opportunities for just two key market research firms in the State Capital! And, this firm does NO ADVERTISING, NO PROMOTION, NO NETWORKING, NO SOCIAL MEDIA, NO SALES EFFORTS OF ANY KIND...A new owner with any sales savvy at all, will be well served to reintroduce this market research company to the Tallahassee Market! The Potential For Growth is Substantial. The current business model, while not incorporating growth, nevertheless, is designed to accommodate growth. The current footprint is highly successful and extremely profitable within the Tallahassee Region. A new owner can replicate this existing business template into a turnkey business model with which to expand anywhere in the United States. Since so much of the survey activity is computer and telephone based, the initial surveys can be initiated in Tallahassee with survey respondents anywhere in the US. All the data is then compiled, analyzed and reported in house in Tallahassee. Since the current business model does not include any sales efforts and obviously, no outside sales representatives, none would be needed in the expansion of the company's footprint throughout the United States! In short, this company is primed for growth and expansion!

Reason for Selling:

Seller Retiring.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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