Business Overview:
PENDING SALE
This is a trademarked supplement brand for men with an exclusive high-quality formula that delivers real results for physical conditioning and mental strength. The brand operates through four Shopify sites, one for each currency it accepts: USD, GBP, EUR and AUD. It generates about 80% of sales from the U.S. and its primary sales channel is its affiliate network.
Products are manufactured and shipped directly to two 3PL fulfilment centers. One is a cGMP compliant facility registered with the FDA located in the US which handles orders for the US and Canadian markets. The other is located in the UK and fulfills orders for the rest of the world. The product is loved by customers and has been awarded ‘Best in Class’ by a number of website and influential brands.
This business has been growing since inception. Profits are up 97% for the trailing 11 months that comprise the current FYE period thru Apr’21 over the company’s initial 18-month prior period.
Key Benefits include:
Trademarked Brand Name: Pending in US/Finalized in UK
Premium Formula
Great Net Profit Margin – 33%
Excellent Online Reputation
Strong Repeat Order Customer Base
High Avg. Order Value
High Site Conversion Rate
Great Growth Potential with Scalability
Financial Summary
Gross Revenue $697,209 USD
Cash Flow $229,087 USD
Gross Revenue 505,286 GBP
Cash Flow 166,026 GBP
*Annualized based on avg. mo. figures from May’20-Mar’21
*Converted from GBP to USD at the exchange rate of .1.37983 on 3/31/21. USD equivalent at time of sale will vary based on exchange rates.
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Market Competition and Expansion:
COMPETITION
This site’s main advantage is that it is a significantly better product in terms of efficacy. Other competitive advantages include:
• High site conversion rate
• High repeat orders
• Strong online reputation and reviews
• Vegan and vegetarian friendly
GROWTH AND EXPANSION
With its established foundation and success to-date, the brand is poised for the next level of growth. There are numerous opportunities to scale the business to its true potential. A few strategies for future growth include: Amazon FBA, PPC on Social Media, Email Marketing, and Subscription Order model.
Reason for Selling:
Pursue Other Interests.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity.
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