Nutritional Supplements & Beauty - 80% Recurring

Relocatable, NA


Asking Price: Annual Revenue:
$7,500,000 $3,922,990

Retail: E-Commerce, Retail Websites


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RE: Nutritional Supplements & Beauty - 80% Recurring Broker: Ron Matheson
Owner Financing is Available!
Negotiable

Quick Facts

Asking Price: $7,500,000
Annual Revenue: $3,922,990
Net Profit: Not Disclosed
Cash Flow: $1,436,396
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2013
Employees: 5
BBN Listing #: 523859418
Broker Reference #: WC2352

Email or Print Listing

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Business Overview:

Website Closers® presents a proven leader in the billion-dollar supplements industry with an enviably loyal customer base … in fact … 80% of all sales stem from repeat customers – an extremely rare and exciting KPI in this sector. This Nutraceuticals Business markets its own, proprietary dietary, health and beauty products formulated entirely in-house with 4 patents in place and 2 patents pending. Supplements are currently offered in both powder and caplet/pill form, and the brand has also moved into eye creams, peptide serums and face cleansers. This brand offers 32 SKUs that cannot be found elsewhere – each product was created with in-house, proprietary formulations with a well-known pharmacist providing input.

Earning tremendous traction through the reputation of the company’s founder, an incoming owner will be able to retain this powerful brand and grow with confidence from the solid foundation that has been built. Additionally, this founder is willing to stay on in an advisory capacity and help, if needed. This opportunity has produced strong sales, highly favorable reviews, and a massive social media following consisting of 84,000+ Facebook followers along with more than 7,000 more on various other channels. The company now sells on both Shopify and Amazon, where Reviews & Ratings show why they have an 80% Repeat Order Rate – customers love these products. The business has recently found success on Walmart.com as well.

Operating in the immensely lucrative health and beauty supplements vertical, valued at more than $140 billion in 2020, this unique company has built an actual brand, with a strong following, with over 8 strong years of sales, efficacy and IP to back it up. A well-known pharmacist, the owner has helped design each and every SKU offered by the company to drive incredible adaption rates. The incoming owner will be similarly able to capitalize on this unimpeachable reputation, especially as this founder is willing to stay on after the transition to help with future formulations, etc.

A stunning 80% of this niche brand’s sales come from repeat customers, with a growing base of those who buy multiple sets of supplements regularly. Selling products through both Amazon and their Shopify website, the founder’s reputation as an expert on natural options for consumers who want to be proactive in their health regimen, combined with expert advice, educational and informative columns, have all cultivated a strong market for the dietary supplements, minerals, and vitamins marketed on their two eCommerce sites. A perfect example of how the founder’s reputation helps sell the products is the fact that her YouTube channel now has more than 20,000+ subscribers.

Highly profitable with limitless opportunity to scale quickly by adding new items to the product line, this company is truly a once in a lifetime opportunity to own a business with a committed customer base, high recurring revenues, and amazing longevity in a flourishing field.

Launched in late 2014, this company hit the market with a fully developed line of unique health and beauty products that consumers couldn’t find elsewhere. Virtually every product is manufactured for this brand alone. Leveraging custom-designed formulas, and fully vetted sourcing from India, China, Italy, and France, their laboratory is in the U.S. to ensure that all the materials are clean and pure.

A hallmark of this brand is that all products are free of an ingredient common in many other supplements, known as magnesium stearate. This type of salt is considered a “flow agent” used to keep the ingredients in a capsule from sticking together, but it has no notable health benefits for the user. Removing any fillers and coagulants, these products work hard to keep their users happy and healthy.

This company has developed supplements and beauty products as the mainstay of their sales funnel, but also books, magazines, coffee mugs, and custom skin care products. The dietary supplements are offered as alternatives to medications that can cause side effects in users. Uniquely, they also market mini travel size options for many of these supplements.

The supplements are custom, nearly all proprietary blends, formulated using the owner’s pharmacy background, and four of the products are patented with an additional two pending. The owner’s main process for choosing which products to sell is often based on what drugs have become global top sellers and are available worldwide. The owner then creates a supplement that can work as well or better than those drugs, minus the side effects. Sales have been extraordinarily robust, with an average order value of $73 on the brand’s Shopify site and $40 on the Amazon platform.

Like many eCommerce companies, their sales tend to rise around the holidays, and their immune system boosters see a major uptick in sales during the winter. For the most part, though, sales remain brisk year-round. Their strongest customer demographic is women between the ages of 40-55 with higher incomes.

Customers have responded very enthusiastically to the current SKUs with glowing reviews on Amazon. The company’s email subscriber list is impressive, with an active list of 20,680+ subscribers which includes 16,550+ purchasers. The brand’s email marketing campaigns have been a tremendous revenue booster as well. The brand’s phenomenal success doesn’t in any way preclude it from scaling to considerably higher levels of profitability. The brand has not been adding new SKUs lately but diversifying the product line is an incredibly promising way to elevate profits.

The company now markets primarily in the U.S. and Canada; however, sales could be expanded internationally on Amazon’s foreign platforms in the European Union nations, Mexico, and Australia.

A new owner could also ramp up the focus on both social media marketing and email marketing campaigns, with an emphasis on re-targeting. The launching of an influencer’s campaign and the introduction of PPC ads on Google could also build up the customer base dramatically.

­They use a stock model for deliveries, and the brand benefits from unshakably strong long-term relationships with their suppliers. The current ownership now spends 10-12 hours per week running this business, focusing on tasks such as writing sales copy and making videos about their products. They also craft a weekly syndicated column. As this owner is willing to stay on in a consultive role, many of these tasks will not fall top the incoming buyer.

Additionally, this company carries 4 employees to assist in operations, including a Marketing Director and three others who focus on customer service and inventory ordering. This owner is available to remain on board in some capacity and assist a new owner to develop more SKUs and conduct more industry leading content. With the brand able to use the founder’s name, likeness, and reputation in perpetuity. That reputation gives a buyer an amazing opportunity to enjoy the brand’s sky-high recurring revenues, while also using it to scale far beyond its current level of profitability.

This Nutritional Supplements Brand Represented by:

Website Closers
Technology, Internet & CPG Business Brokers
Listing ID: WC2352

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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