Online Magazine Network & Publisher - 107 Websites

Relocatable, NA


Asking Price: Annual Revenue:
$2,295,000 $517,576

Retail: E-Commerce, Retail Websites


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RE: Online Magazine Network & Publisher - 107 Websites Broker: Ron Matheson
Owner Financing is Available!
Negotiable

Quick Facts

Asking Price: $2,295,000
Annual Revenue: $517,576
Net Profit: Not Disclosed
Cash Flow: $468,524
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2018
Employees: 1
BBN Listing #: 106559418
Broker Reference #: WC2480

Email or Print Listing

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Business Overview:

Website Closers® presents a hot-off-the-press opportunity in the Internet Marketing and Website Publishing industry. Advertising through a network of over 100 self-owned websites and 26 respected publishing partners, this Online Magazine Network’s reach has placed them in a league of their own. The business offers a myriad of news and information resources for readers – from breaking news in most niches, to deep engaging content that puts complex world issues in perspective. Their 120+ online newsrooms provide up-to-the-minute news and information in English, while their national coverage features stories, analysis and deep, engaging content about issues in the United States. The company leveraged the strength of its partners and owned media properties to become a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.

Clients return again and again thanks to a comprehensive traffic-driving strategy, leading to a very strong 86% Retention Rate. With a gleaming reputation and established contacts in the industry, this acquisition has a veritable library of options to scale. Focusing on helping small to medium sized businesses make impactful connections with potential customers has led to a specialized strategy that keeps clients coming back. This business skillfully crafts an online presence for each customer from the ground up, offering services ranging from content creation to online advertising distribution via their network. The lucrative return clients receive on their investments has resulted in customer retention, with 25% of business coming through annual subscriptions.

At a time when it’s become more difficult than ever to capture and hold the attention of online shoppers, established connections with well-known publishers keep this company on point. Working with recognizable names such as the Washington Post gives an extra edge when it comes to standing out. In addition to the vast network of over a hundred proprietary and partner publications, 273,000 social media subscribers over a diverse array of accounts and networks position this company to reach audiences that have traditionally been more difficult to access. This edge makes them especially appealing to potential clients trying to target more niche demographics. Carrying solid partnerships and domain approvals with multiple leading programmatic vendors, this brand is positioned to take advantage of a novel trend. Programmatic media buys now make up 85% of all digital ad spending in the U.S. and 80% in Europe, making it sector not to be overlooked.

All content is sold 100% programmatically to ensure the best possible rates and reach. They keep a minimum of 50% of all revenue from client ad spend, and only need to split it when utilizing their publisher partners. When it comes to the sites they own, there are no expenses incurred from any content they publish on behalf of clients, leading to a 100% profit margin. The company now has eight consistent clients who pay a monthly fee for access to publish unlimited posts on each of their sites. These groups have remained paying customers for several years, demonstrating a long history of compelling results. An additional 250+ purchase-to-purchase and single-month clients make up their remaining revenue.

Launched in 2018, they have cultivated a consistent flow of inbound leads from businesses looking for uncompromising online content marketing. Hundreds of email contacts mean quick returns following new site acquisition, as clients offered access to new audiences are typically eager to capitalize on the opportunity. Driving views for both clients and the business itself, a comprehensive social media strategy has been a cornerstone of their success. Facebook pages for each of the sites they own with followings that range from just 26 to well over 47,200 help access a range of customers across a broad demographic spectrum. Altogether, these 20+ Facebook accounts have a following of more than 104,000 users— a huge number to offer prospective clients. They have an even stronger presence on Twitter, where their total follower count adds up to 173,500 and growing, as well as on Pinterest, where the number of monthly views is a whopping 781,200+. These social media accounts have done an excellent job generating traffic for this company – and for their clients. Their 107 self-owned publishing websites now receive more than 1 million page views every month.

A great track record leaves this opportunity perfectly positioned to turn over a new page of outreach and growth. Improved SEO and more aggressive outbound lead generation could expand the client base and bring in more consistent service subscriptions. Organic growth via social media has been the main means of expansion thus far, but the addition of PPC advertising on both Facebook and Google could elevate this firm’s reach. Additional website establishment and acquisition will also be key in fueling YOY scaling, broadening the net of customers available to reach on behalf of advertising clients.

eCommerce is projected to grow 13.7% in 2021 alone, making it one of the fastest scaling industries to be in. As retailers expand their online presence, trustworthy marketers who return top-notch results will see rapid expansion in both clients and profits. Bursting at the binding with fresh opportunities, this young publisher is ready and waiting for a new owner to write the rest of its promising saga.

This Online Publishing Company is Represented by:

Website Closers
Tech, Internet & Digital Business Brokers
Listing ID: WC2480

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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