Private Label Home Furnishings eCommerce Store

Relocatable, NA


Asking Price: Annual Revenue:
$600,000 $2,020,820

Retail: E-Commerce, Retail Websites


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RE: Private Label Home Furnishings eCommerce Store Broker: Robert Young
Owner Financing is Available!

Quick Facts

Asking Price: $600,000
Annual Revenue: $2,020,820
Net Profit: $199,890
Cash Flow: $199,890
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2009
Employees: 4
BBN Listing #: 192119134
Broker Reference #: homepro943

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Business Overview:

10-year-old premier online retailer of private label home furnishings with a focus on children furniture. Strong, easy to remember and keyword rich domain name. 8,000 different product SKUs with average order value of $1,100. 97.5% dropship, 2.5% just-in-time method. Good standing relationship with 30 private label vendors and specialty manufacturers. Owner works approximately 15 hours per week managing supplier relationships and purchasing with all other operational activities handled by 2 full time employees and 2 part time employees. 44% of sales are generated from search engines, 17% direct traffic, 34% Pay Per Click Advertising and 5% from Social Media & Referrals. Approximately 10,000+ customers in database, 40,000+ Facebook fans, 7,000+ Twitter, 12,000+ Instagram, 3,000+ Pinterest. High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, additional PPC Marketing, affiliate marketing campaign, creation of an aggressive email marketing program and add additional complimentary private label products. The seller will provide strong transitional support with side by side, hands on daily management with new owner(s) to ensure the new owners feel totally comfortable with operation of the business. Owner is selling to retire.

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Property Features and Assets:

Strong, easy to remember and keyword rich domain name. 8,000 different product SKUs with average order value of $1,100. 97.5% dropship, 2.5% just-in-time method. Good standing relationship with 30 private label vendors and specialty manufacturers. Owner works approximately 15 hours per week managing supplier relationships and purchasing with all other operational activities handled by 2 full time employees and 2 part time employees. 44% of sales are generated from search engines, 17% direct traffic, 34% Pay Per Click Advertising and 5% from Social Media & Referrals. Approximately 10,000+ customers in database, 40,000+ Facebook fans, 7,000+ Twitter, 12,000+ Instagram, 3,000+ Pinterest.

Market Competition and Expansion:

High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, additional PPC Marketing, affiliate marketing campaign, creation of an aggressive email marketing program and add additional complimentary private label products.

Reason for Selling:

Owner is selling to retire.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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