Weight Loss Supplement Business - Australian Focus

Eleebana, Australia

Asking Price: Annual Revenue:
$155,000 $177,764

Technology: Internet, Websites

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RE: Weight Loss Supplement Business - Australian Focus Broker: Mark Pastor

Quick Facts

Asking Price: $155,000
Annual Revenue: $177,764
Net Profit: Not Disclosed
Cash Flow: $52,248
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2013
Employees: Not Disclosed
BBN Listing #: 495432664
Broker Reference #: 303756

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Business Overview:

For sale is an e-commerce business selling vitamin nutritional products with a focus on the weight loss category. Founded in July 2013, the Company has been realizing a positive growth trajectory. The client base is predominately female customers, aged between 20-55.

The Company sells nutrition products that have no side effects from caffeine and unwanted chemicals. It is the only online store in Australia selling Garcinia Cambogia, a natural fat burning product. They also sell other complimentary products such as Colon Cleanse, Revive Adrenal Formula, a Probiotic and more. Business is currently Australian focused yet can be operated from anywhere.

Highlights & Key Assets:

-High quality nutritional supplement products
-Strong loyalty: positive feedback from many satisfied customers (and many customers who were dissatisfied with competitors products)
-Constant re-purchases by customers with many doing 4 or more purchases
-Consumable product with continuous restocking by customers
-Minimal time commitment for running the business
-Potential of the weight loss category - ever present and expanding market ; opportunities to enter new markets and expand product range
-Professional website
-Existing traffic
-Social accounts
-Good rankings within weight loss category
-Large Email database of 8,000+ prospects and 3,000+ customers

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Market Competition and Expansion:

Market Research: Weight loss is a huge market and adults are one of the biggest impulse purchasers out there. It is a highly responsive niche that has a very large captive audience. The weight loss market has always been full of very hyper responsive buyers and although it does get impacted by down economies it is remains a healthy market. People are willing to spend money time and time again to improve their bodies for themselves, their partners and their careers. 20 Billion is the annual revenue for the weight loss industry, including diet drugs, diet books and weight loss surgeries. 108 Million people are on diets every year in the US alone. Typically, they make 4 to 5 attempts to lose weight every year. 85% of customers consuming weight-loss products and services are female. Growth Potential: -Expand on Amazon -US and UK market -Increased focus on Pinterest Ads and Facebook Ads -Send restock emails to regular buyers (this has recently implemented this and can be improved further)

Reason for Selling:

Pursuing a different venture.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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