Big Blue Swim School

Quick Summary

Big Blue Swim School focuses on creating big moments for children, creating a safe and welcoming environment for them to develop swim skills. An attractive, scalable franchising opportunity, Big Blue was founded by former competitive swimmers and is being financed by Level 5 Capital Partners. Learn more about this exciting opportunity!

Quick Facts

Minimum Cash Required$600,000
Total Investment$1,825,500 – $3,687,000
Net Worth Required$1,500,000
Franchise Fee$75,000
Financing AssistanceNone
Training & SupportYes
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AZ
  • AR
  • CA
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VT
  • VA
  • WA
  • WI

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • AK
  • HI
  • MT
  • ND
  • SD
  • WV
  • WY
Press Releases


Big Blue Swim School

About Us
Big Blue Swim School focuses on creating big moments for children ages 6 months to 12 years old. In purpose-built facilities designed to create a safe, welcoming environment for families, their instructors work with kids to develop swim skills that include stroke, breath, and propulsion, creating confident swimmers and building important life skills like courage, hard work, and perseverance. Their lessons encourage children to face their fears and build self-assurance – giving students the tools they’ll need to face life’s challenges through childhood into adulthood.

Trained under their proprietary teacher-training program, Big Blue’s instructors strive to lead every student to a Big Moment during every class, while teachers, managers, and parents work together to focus on each child’s progress. Lesson Buddy, the company’s robust back-end office support and proprietary software – designed and developed for the ease of the owner, staff, parents, children, and facility – allows families to easily follow that progress and connect with teachers and Big Blue staff.

An attractive, scalable franchising opportunity, Big Blue was founded by former competitive swimmers John Lonergan and Chris DeJong. It’s being financed by Level 5 Capital Partners, founded in 2009
by Fortune 1000 technology executives and dedicated to backing exceptional entrepreneurs in the health, wellness, and family markets.

Big Blue Business Model

  • ”You Build It, They will Come” model (Brick & Mortar 10,000+ sq. ft.)
  • Absentee Investor model
  • Turnkey site selection, real estate, and construction management
  • New pool marketing launch automation
  • Turnkey general management training/support
  •  Lesson Buddy: a cloud-based, mobile-operating management system
  • Incredible Item 19, 30% or higher average EBIDTA ($787,900 – $1M+)
  • Artificial Intelligence at all pools: franchisee will never have to chemically balance a pool or deal with malfunctioning equipment, as this is handled by the Franchisor’s facilities team, leveraging technology built into the equipment

Top 10 Selling Points

  1. Very strong EBIDTA
  2. Recession-resistant industry
  3. Fragmented industry
  4. Sustainable industry - All parents want their kids to learn to swim for safety and family memories
  5. 100% Absentee Model - Big Blue’s Executive Model allows you to hire someone to manage at a very competitive salary
  6. Proven business model with strong unit economics
  7. With no dominant players in the swim lesson space, and recent decreases in state and local spending, the market demand for quality swim schools focused on basic skills is high
  8. Reoccurring Revenue Model: A family averages approximately 2 lessons per week
  9. Hundreds of A-quality retail locations coming available because of the “Amazon Disruption”
  10. Fast ramp up - Proprietary pre-opening marketing program to position you as a market leader from day 1

Why Big Blue?

High Level of Service

  • Highest quality lessons
  • Longer average tenure per child
  • Larger than comparable industry capacity
  • Lifetime value per family in excess of competitive set
  • High likelihood of prolonged family engagement (five to eight years)

Dedicated Facilities

  • 10,000-square-foot purpose-built kid-oriented facilities
  • Prime locations, good visibility, parking and exterior branding
  • Multiple pools (shallow and kid friendly)
  • Water temperatures of 90+ degrees
  • Viewing areas for parents (noise controlled and WiFi accessible)
  • Flexibility to serve multi-kid families during prime demand times

Big Moments Proprietary Curriculum

  • Milestone-based program with four levels of progression
  • Focus on propulsion and distance
  • Concentration on building both skills and confidence
  • More time actually spent swimming

LessonBuddy™ Proprietary Technology

  • Cloud-based parent-facing mobile platform for automated lesson scheduling
  • Result of a $3M+ investment and eight years of development
  • Full-time developers on staff to keep technology leading edge
  • Point-of-sale data feeds and real-time site location algorithms
  • Business analytics dashboard and consulting
  • Payroll and HRIS (real-time employee self service)
  • Integrated with market leading accounting platform

Level 5 Capital Partners

  • Focused on core investments in the health, wellness and family services markets
  • Concentrated on companies that provide physical services, typically facilities based
  • Investing in local customer insights, market knowledge, human capital, technology and operations
  • An eye for central digital advantages in mobile, cloud, marketing, social media and analytics, scaled to local markets


Function of the Franchisee

  • Manage the metrics, accounting, and all general business management activities
  • Work with Franchisor to execute all local pool marketing activities
  • Assist with building a strong community and culture with employees
  • Be a strong steward of the brand in the community

Employee Requirements
The number of actual employees can vary based upon the size of the facility, but each new facility should hire the following, at minimum:

  • 1 General Manager
  • 1 to 2 assistant managers
  • 3 lifeguards
  • 20 to 30 swim instructors 

Prospects and Candidates

  • Executive Power Couples looking to make a difference in their communities
  • Private Equity and Angel Investor Groups looking to generate high-net returns
  • Candidates with strong people management and cultural management skills
  • Candidates with a strong financial acumen background
  • Candidates with a love of children and swimming
  • Candidates with a desire to make a difference in local families’ lives
  • No Barracudas!
  • Candidates with $600K minimum liquidity
  • Candidates with $1.5M minimum net worth

Military & Veteran Promotions

Press Releases & Awards

4/4/2019 - Five Reasons Why Investors Should Be Looking at Big Blue Swim School in 2019

Additional Info

Training & Support

Additional Investment