Santa Monica Rental Car Company|Defensible Niche

NOT DISCLOSED, California

Asking Price	$1,200,000	Year Established	2015
Annual Revenue	$717,650	Reason for Selling	Retiring
Annual P/L	$0	Attention	Timothy Kim
Annual Cash Flow	$120,000	Listing Number	1002368
# of Employees		Business Category	Services: Taxi, Limo, & Passenger Transportation

Business Overview:

Established long-term vehicle rental business based in Los Angeles, serving the fast-growing gig-economy, rideshare, and delivery-driver segment. Unlike traditional daily car rental operators, this company focuses exclusively on long-term rentals to income-driven drivers, creating a stable, recurring revenue stream with consistent vehicle utilization.

Key Highlights:
- High Asset Value: Sale includes a well-maintained fleet of 100+ vehicles with a wholesale valuation of ~$800,000.
- Proprietary Tech: Proprietary software system automates ~90% of back-office functions (booking, invoicing, tracking), significantly reducing overhead.
- Proven History: Nearly 10 years of operating history with a loyal, recurring customer base.
- Data-Driven Growth: Internal software provides high-value market intelligence, showing substantial unmet demand. Currently, only ~5% of leads convert due to inventory limitations, providing a clear, de-risked roadmap for fleet expansion.
- Diversified Income: Additional high-margin revenue generated through on-vehicle advertising programs.

Operational Upside:
A new owner can streamline costs, refine fleet strategy, and enhance marketing performance, creating immediate operational upside. With focused management and strategic expansion, the business has a strong path for growth. This is an ideal acquisition for an automotive-focused investor, transportation operator, or buyer seeking a stable, asset-backed business with strong growth potential.

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