Established Online Specialty Products Business

NOT DISCLOSED, New Jersey

Asking Price $299,000 Year Established 1948
Annual Revenue $388,932 Reason for Selling Retirement.  
Annual P/L $0 Attention Eric Sharret
Annual Cash Flow $14,242 Listing Number 1007733  
# of Employees 5 Business Category Wholesale/Distribution: Durable Goods

Business Overview:

Founded in 1948, this long-established specialty products company has operated for more than seven decades.
Originally built on traditional wholesale and direct sales, the business successfully transitioned to an online-focused model, now generating the majority of its orders through major e-commerce marketplaces and digital channels.
Today, the company benefits from strong online visibility, steady order volume, and a streamlined operation that supports consistent fulfillment and continued growth.

Property Features and Assets:

<p>The company currently operates from a leased facility outside of New York City that supports inventory storage, light product preparation, and daily shipping operations. <br><br>The space efficiently accommodates the company’s lean staffing structure and order fulfillment needs. Because the business is primarily internet-based, operations can be easily relocated or integrated into an existing e-commerce warehouse, fulfillment center, or Amazon FBA operation with minimal disruption.<br></p><p>Assets = $600,000</p>

Market Competition and Expansion:

<p>The company operates within a highly specialized niche where deep product knowledge and long-standing supplier relationships create meaningful barriers to entry.<br>Over decades in the industry, the business has developed a strong market presence and expertise that distinguishes it from general online sellers. As a result, there are only one or two direct competitors in the United States that focus specifically on this niche segment. <br><br>Their current ratings are: Etsy 4.8, Amazon 4.04, and eBay 98.9% positive feedback. <br></p><p>The business offers several clear avenues for future growth. <br><br>A buyer could expand the product offering by combining this operation with other complementary internet-based product lines, creating cross-selling opportunities and increasing overall order value. Additional growth could also be achieved by increasing marketing spend and more actively managing paid traffic channels. <br><br>Furthermore, the company currently dedicates limited time to analyzing and optimizing performance on third-party marketplaces, presenting a significant opportunity for a buyer to engage specialized analytics or marketplace management firms to further strengthen rankings, visibility, and sales performance.<br></p>

Additional Details:

  • The property is Leased.
  • The owner is willing to train/assist the new owner.
  • This is not homebased business opportunity.
  • This is not a franchise resale opportunity

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