NOT DISCLOSED, Wisconsin
| Asking Price |
$685,000 |
Year Established |
2014 |
|
| Annual Revenue |
$309,123 |
Reason for Selling |
Retiring |
|
| Annual P/L |
$0 |
Attention |
Aaron Johnson |
|
| Annual Cash Flow |
$138,364 |
Listing Number |
1009732 |
|
| # of Employees |
1 |
Business Category |
Retail: E-Commerce, Retail Websites |
|
Business Overview:
Direct-to-consumer e-commerce product through Shopify and Amazon. The product is protected by a U.S. design patent, providing differentiation in a competitive category.
Operations are straightforward and largely outsourced. Manufacturing is handled by established suppliers, while fulfillment is primarily managed through Amazon FBA and third-party logistics.
A portion of inventory is currently stored at a partner’s warehouse, where a contracted 1099 worker handles boxing and shipping at a per-unit rate. This arrangement can continue under new ownership, though it may be adjusted depending on the buyer’s preferred logistics setup.
The business does not require a dedicated warehouse, retail location, or full-time employees.
Revenue has grown consistently over the past three years, reaching approximately $300K in 2025 with strong margins. Demand is supported by the fact that headgear is required equipment in youth sports, with regular replacement cycles.
The business is highly portable and can be operated from anywhere. It is well-suited for an owner-operator or an existing e-commerce buyer looking to add a differentiated product line.
Inventory of approximately $200K (at cost) is included in the sale.
Property Features and Assets:
<p>The Company developed a proprietary product in a niche athletic performance category that had seen minimal meaningful design innovation despite being required competition gear at every level of the sport. After prototyping and iterating based on direct feedback from end users, the team developed a proprietary design that was ultimately protected by a U.S. design patent.<br>The business launched direct-to-consumer through a Shopify storefront, building initial traction through word of mouth within community channels, programs, and regional events. Amazon was added as a second channel and now drives significant volume and brand discovery. Revenue has grown each of the past three years — $194K in 2023, $234K in 2024, and $307K in 2025. Manufacturing is fully outsourced to established suppliers with multi-year relationships. The business has no employees, no retail footprint, and no company-owned warehouse or fulfillment operation.<br> <br></p>
Market Competition and Expansion:
<p>The category is dominated by a small number of legacy manufacturers competing primarily on brand recognition, alongside a growing tail of generic Amazon imports competing on price. Most legacy designs have seen minimal meaningful innovation in decades.<br>The Company occupies a defensible position through a patent-protected proprietary design, a modern brand aesthetic that resonates with younger end users and their families, strong Amazon review performance, and a margin structure reflecting genuine differentiation rather than commodity pricing. The U.S. design patent meaningfully raises the cost of imitation and provides the foundation for continued premium positioning<br> Paid advertising. Current spend is modest; a disciplined Meta, Google, and Amazon PPC program has clear runway at current product margins.<br>International Amazon marketplaces. Canada, UK, and EU marketplaces have not been activated despite an active international community.<br>Product line extensions. The design patent supports natural extensions within the same IP family — additional colorways, youth-specific sizing, team customization, and complementary accessories.<br>Wholesale and B2B. Currently 100% DTC; specialty retailers, programs, and clubs represent established channels that have not been pursued.<br>Team and institutional sales. Bulk orders for programs, camps, and clubs are a proven category segment that has not been systematically developed.<br>Ambassador and content marketing. Influencer and content-driven marketing is a proven category playbook that current ownership has not executed at scale.<br> <br></p>
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity