High-Scale QR & Barcode Scanner App Portfolio

NASHUA, New Hampshire

Asking Price	$28,000,000	Year Established
Annual Revenue	$16,180,000	Reason for Selling	The founders have successfully scaled this utility portfolio into a global leader over the past decade. They are now seeking a clean exit to transition to new projects. They believe the asset is best suited for a strategic operator capable of unlocking its full data monetization, commerce integration, and subscription potential, which remain largely untapped under the current highly optimized, ad-driven model.
Annual P/L	$8,006,753	Attention	Eric Owens
Annual Cash Flow	$0	Listing Number	1010141
# of Employees		Business Category	Technology: Software

Business Overview:

Available for acquisition is a globally recognized suite of QR code and barcode scanning applications operating at extraordinary scale across both iOS and Android platforms. Embedded in the daily behavior of consumers worldwide, the portfolio generates one of the largest independent streams of first-party product scanning data available outside of a major retailer. Operating continuously since 2014, the business has achieved over 863 million lifetime downloads and currently commands an active audience of approximately 39.2 million Monthly Active Users (MAU) and 2.7 million Daily Active Users (DAU).

The business generated $16.08M in Trailing Twelve Month (TTM) Revenue, primarily through Google AdMob. The reported net profit of $1.7M reflects a deliberate strategy by the founders to reinvest approximately 89% of revenue back into a proprietary, automated User Acquisition (UA) bidding system to maximize market share. This structure provides a new owner with an immediate, dial-driven profit optimization lever. A strategic buyer who normalizes UA spend to 50% of revenue will immediately unlock ~$8M in normalized annual profit, while acquiring a massive data asset and user base.

The utility nature of the category drives a powerful organic baseline. Notably, the organic install rate for the iOS application reached 76% in late 2025. The durability of this installed base is proven: a legacy iOS application removed from the App Store in 2020 (receiving zero new downloads or updates) has continued to generate significant residual advertising revenue for years, demonstrating that the scanning behavior is habitual and the user base is highly retentive.

The business is exceptionally lean, requiring no employees, no outsourced developers, and no physical inventory. The two founders manage all aspects of the business in a combined 5 to 10 hours per week. The technology stack is modern, developed entirely in-house, and includes a proprietary automated bidding and budget management system for Google Ads and Apple Search Ads that has been refined over years to achieve positive ROAS at massive scale.


Highlights & Key Assets:
* Extraordinary Scale & User Base: Over 863 million lifetime downloads and ~39.2 million MAU across Android (~89% MAU) and iOS (~11% MAU). Replicating this user base via paid acquisition today would cost an estimated $120 million.
* Immediate Profit Optimization: The current ~89% UA reinvestment rate suppresses reported profit. Normalizing UA spend to 50% of revenue yields an estimated $8M in annual normalized profit, providing immediate cash flow improvement.
* Massive First-Party Data Asset: The act of scanning a product barcode is a high-fidelity signal of purchase consideration. With 2.7M DAU, the app generates a continuous stream of commerce intent data, highly valuable for retail analytics and AdTech targeting in a post-cookie landscape.
* Untapped Subscription Potential: The app currently lacks a premium subscription tier. Converting just 5% of the MAU base to a low-cost subscription (e.g. $1.99+/mo) would generate massive recurring revenue.
* Commerce Integration Upside: Monetizing just 0.1% of the 2.7M DAU through affiliate or direct commerce integrations represents a multi-million euro annual incremental revenue opportunity.
* Ad Mediation Opportunities: Moving from the current single-network setup (96%+ AdMob) to a mediated auction environment (e.g., AppLovin MAX, IronSource) can immediately increase eCPMs through demand competition.
* Turnkey, Founder-Operated Model: The business operates with zero employees and requires only 5–10 hours of combined weekly management time from the founders. All proprietary UA systems and source code transfer with the business.

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