NOT DISCLOSED, Texas
| Asking Price |
$7,850,000 |
Year Established |
|
|
| Annual Revenue |
$29,000,000 |
Reason for Selling |
|
|
| Annual P/L |
$3,400,000 |
Attention |
|
|
| Annual Cash Flow |
$0 |
Listing Number |
1010547 |
|
| # of Employees |
|
Business Category |
Retail: E-Commerce, Retail Websites |
|
Business Overview:
This is a rare opportunity to acquire a fast-scaling direct-to-consumer wellness brand in an emerging consumer category. Launched in 2023, the business has grown from startup to nearly $30M in TTM revenue in just 27 months, supported by strong product-market fit, premium positioning, and more than 9,000 Shopify reviews averaging 4.6 stars. Its hero product drives 80% of revenue and offers a differentiated quality advantage over lower-comfort alternatives. The business operates primarily through Shopify and has built a diversified customer acquisition engine across Meta, Google/YouTube, affiliates, Bing, and native channels. Its 600,000+ email subscriber base, 27% email-driven revenue, and 10% repeat customer rate provide meaningful owned-audience value. A 24-person remote team, documented SOPs, and favorable supplier terms support a highly turnkey transition for a new owner.
Property Features and Assets:
<p>Asking Price: $7.85M</p><p>TTM Revenue: $29M</p><p>TTM Profit / SDE: $3.4M</p><p>Multiple: 2.25x</p><p>Revenue Growth: 115% YoY</p><p>Industry: Health & Wellness / DTC E-Commerce</p><p>Business Model: Direct-to-Consumer E-Commerce</p><p>Primary Sales Channel: Shopify, 95% of revenue</p><p>Average Order Value: $223</p><p>Email Subscribers: 600K</p><p>Shopify Reviews: 9K</p><p>Average Rating: 4.6 stars</p><p>Team: 24-person remote team</p><p>Turnkey: Yes</p><p>Online: Yes</p><p>Years in Business: Launched August 2023</p><p>Geographic Revenue Mix: 80% US / 20% CA, UK, AU, NZ</p>
Market Competition and Expansion:
<p>Several major growth levers remain underdeveloped. Amazon launched only four months ago and already generated $200K in December revenue, while retail and wholesale demand is inbound but not yet actively pursued. The business has not leveraged influencer partnerships despite celebrity-driven category awareness. With only six SKUs, customer surveys indicate demand for adjacent products, supplements, and broader wellness categories.</p><p>This opportunity aligns well with an acquirer seeking high growth, turnkey operations, and multiple expansion paths. The business combines exceptional top-line momentum, strong owned-audience economics, diversified paid acquisition, and early-stage channel expansion. With Amazon, wholesale, influencer marketing, international growth, and product line extensions still largely untapped, the platform offers several clear levers for continued scale.<br></p>
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity