NOT DISCLOSED, Wisconsin
| Asking Price |
$450,000 |
Year Established |
|
|
| Annual Revenue |
$492,806 |
Reason for Selling |
Retirement |
|
| Annual P/L |
$0 |
Attention |
Steve Eschbach |
|
| Annual Cash Flow |
$75,824 |
Listing Number |
1012725 |
|
| # of Employees |
9 |
Business Category |
Recreation: Gyms, Health & Fitness, Sports |
|
Business Overview:
This business operates as a specialty sporting goods retailer focused on delivering high-quality equipment, apparel, and services to a dedicated customer base. The company has built a strong reputation for product expertise, personalized service, and consistent reliability. In addition to retail sales, the business offers value-added services that enhance customer retention and differentiate it from larger, less specialized competitors.
The operation is structured for efficiency, with streamlined processes and an approachable retail environment that supports both repeat and new customers. Its reputation and strong word-of-mouth presence have allowed it to maintain steady traffic without relying heavily on traditional advertising.
Property Features and Assets:
<p>The business was founded by the current owner, who has remained actively involved in day-to-day operations since inception. Over time, the company has developed strong relationships within the community and built a loyal customer base supported by consistent service quality and industry knowledge.<br><br>The operation has experienced organic growth over the years and has evolved into a streamlined, well-established retail business. Its longevity and consistent customer engagement reflect a stable operating history and a well-recognized presence within its market.<br></p>
Market Competition and Expansion:
<p>The business operates within a competitive but favorable niche, where specialization and customer knowledge play a significant role. While larger retailers are present in the broader market, they typically lack the depth of expertise and personalized service offered by this business. This creates a competitive advantage in customer experience and product guidance.<br><br>Direct competition is limited within the immediate area, with alternative specialty providers located at a distance, reducing day-to-day competitive pressure. The business has established itself as a destination for customers seeking knowledgeable service and a comprehensive product offering, supported by strong customer satisfaction and repeat business.<br><br>In contrast to general sporting goods retailers, the company’s ability to provide specialized services and one-on-one assistance reinforces customer loyalty and supports long-term sustainability in the market.<br> There are several clear opportunities for future growth under new ownership. One of the most immediate opportunities is the addition of a dedicated sales resource focused on team, apparel, and organizational sales, which could expand revenue beyond walk-in retail traffic.<br><br>Additional growth could be achieved through increased marketing initiatives, expanded community partnerships, and deeper engagement with local organizations and sports programs. The business is well-positioned to benefit from ongoing participation trends in youth athletics, where recurring equipment needs and product replacement cycles support continued demand.<br><br>Operationally, the business is already structured as a turnkey operation, allowing a new owner to step in and focus on scaling revenue rather than building foundational systems.<br> <br></p>
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity