Iconic 23-Year Consumer Brand | Cult Following

NOT DISCLOSED, Idaho

Asking Price $12,500,000 Year Established 2003
Annual Revenue $800,000 Reason for Selling Retirement / Lifestyle Change  
Annual P/L $250,000 Attention Mike Lee
Annual Cash Flow $0 Listing Number 1012747  
# of Employees 9 Business Category Retail: Clothing & Accessories

Business Overview:

Established 23-year consumer-products brand that’s a true category creator with a loyal, repeat following and gross margins consistently above 80%.

This is a profitable, founder-built brand in the fashion-accessory and intimacy/novelty space, selling through direct-to-consumer ecommerce, a major online marketplace, and wholesale. It created its niche more than two decades ago and remains the name most associated with it.

What makes it rare:

●     80%+ gross margins: from proprietary, in-house manufacturing.

●     Owner-light operations: a long-tenured team runs production, fulfillment, customer service, and the marketplace channel. The owner works ~30 hours a week on design, sales, and marketing.

●    Diversified revenue: across ecommerce, marketplace, and wholesale, with no single customer over 6% of sales.

●     Two emerging growth lines: a reusable silicone line entering a category where leaders do tens of millions a year, and an edible novelty line with little direct competition.

●     Resolved headwinds: last year's dip came from two temporary marketplace disruptions, both fixed, with current-year marketplace sales already ahead of the prior two years.

The seller will provide up to six months of training and is open to a structure with a performance-based seller carry note tied to future growth so the buyer pays cash for proven value and shares the upside only if it materializes.

Equipment and inventory (~$165K) included. Assumable lease. Recession and pandemic-tested over 23 years.

Sign NDA to receive the full Confidential Information Memorandum, financials, and the business identity.

Property Features and Assets:

<p>This is a leased location of 2,500 square feet with a Total monthly rent of $2,533. Lease ends 11/2027. Seller is active with 2FT, 3PT, and 1 contract employee. Hours of operation are Weekdays, 9-4. $40,500 in inventory and $90,950 in FF&E included in the asking price.<br></p>

Market Competition and Expansion:

Additional Details:

  • The property is Leased.
  • The owner is willing to train/assist the new owner.
  • This is not homebased business opportunity.
  • This is not a franchise resale opportunity

Click to Print This Page