TAMPA, Florida
| Asking Price |
$2,000,000 |
Year Established |
1998 |
|
| Annual Revenue |
$984,475 |
Reason for Selling |
|
|
| Annual P/L |
$0 |
Attention |
Ron Matheson |
|
| Annual Cash Flow |
$510,102 |
Listing Number |
1014450 |
|
| # of Employees |
|
Business Category |
Technology: Business Services (B2B) |
|
Business Overview:
WebsiteClosers® presents an Award-Winning Digital Marketing Services Agency backed by a 25+ Year operating history, predictable client work, and a skilled team that manages daily service delivery, allowing for semi-absentee ownership.
This business specializes in SEO, paid search, web development and maintenance, hosting, content, social media, geofencing, branding, and campaign reporting. Their client base spans small businesses, mid-market companies, large organizations, nonprofits, and government entities, giving the operation a broad mix of accounts without dependence on one industry.
Key Valuation Points
• 25+ Year Marketing Agency
• 57% Profit Margin
• 5+ Year Average Client Tenure
• Semi-Absentee | Full Team in Place
• Average Client Retention: 5 years
• 29% to 57% Profit Margins
• 6.7-Year Client Relationships
• 96% Recurring Revenue
• $177 Average Order Value
• 1% Customer Churn Rate
• $843.48 Billion U.S. Market Growth by 2025
• PGAMA Award Recipient
The agency has built strong client loyalty, with relationships averaging more than 5 years and some nearing 7 years. Churn averages one client or less each year, and most departures have resulted from management choosing to step away from low-margin or poor-fit accounts. The business also adds 2 to 5 new clients annually through referrals and their long-standing reputation, despite having no structured outbound sales program. This gives a buyer steady account continuity and a proven source of new work without heavy marketing spending.
Most clients engage the company under prepaid monthly or quarterly agreements, while larger projects use milestone billing. This setup keeps collections simple and gives the team clear visibility into upcoming workloads. Client communication is also manageable, averaging only 2 to 3 interactions per day. Ongoing SEO, advertising, hosting, website support, content, and reporting needs keep work active throughout the year, with no material seasonality.
Profit margins have risen from 29% to 57% over the past four years after management improved pricing, removed less profitable work, and refined the balance between in-house staff and outside support. The company operates seamlessly with a lean management structure, allowing for minimal direct oversight while ensuring high-quality service delivery. The owner now spends fewer than 5 hours per week on the operation and focuses mainly on strategic oversight. Key roles within the organization, such as a Client Services Director and a Senior Digital Marketing Manager, drive strategic planning and execution, ensuring that clients receive tailored and effective marketing solutions.
Growth opportunities include building an outbound sales process, expanding into nearby and national markets, and offering more services to the existing client base. Email marketing, conversion work, reputation management, local search packages, website rebuilds, marketing automation, and deeper analytics could raise the value of current accounts. A buyer with an established creative, development, or sales team could also absorb the business into their present structure and cross-sell services across both client bases. Consistent thought-leadership content, webinars, and account-based outreach could place the agency in front of larger organizations without changing the core operating model.
This is a well-established Digital Marketing Services business with high client retention, rising margins, limited owner involvement, and a capable team already in place. Potential buyers are encouraged to explore the untapped potential and strategic growth opportunities that this thriving brand offers.
Contact WebsiteClosers® today to learn more about this exceptional business opportunity.
WC 4072
Property Features and Assets:
Market Competition and Expansion:
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity