KAPAA, Hawaii
| Asking Price |
$395,000 |
Year Established |
2005 |
|
| Annual Revenue |
$179,700 |
Reason for Selling |
The Seller is looking to retire. |
|
| Annual P/L |
$0 |
Attention |
Rick Carlson |
|
| Annual Cash Flow |
$59,750 |
Listing Number |
1016448 |
|
| # of Employees |
1 |
Business Category |
Services: Advertising & Marketing |
|
Business Overview:
Established in 2005, this Hawaii-based business has evolved from a successful visitor publication into an integrated tourism marketing platform connecting Kauai's hospitality, activity, dining, retail, and attraction businesses with travelers before and during their stay.
The Company combines an established full-color visitor publication with six tourism-focused websites and complementary digital assets, providing advertisers with targeted print and online exposure. Its 55,000-copy print run is distributed throughout Kauai at hotels, resorts, airports, restaurants, attractions, vacation rentals, and other high-traffic visitor destinations.
Revenue is generated primarily through recurring print and digital advertising programs, supported by long-standing advertiser relationships, established distribution, ongoing website traffic, and a lean operating structure.
A buyer will acquire considerably more than a traditional publication: an established tourism advertising brand, valuable digital assets, proven operating infrastructure, and opportunities to expand digital revenue and replicate the platform in additional destination markets.
NDA is required to secure the comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
Property Features and Assets:
<p>This is a home-based operation that rents storage space to hold magazine shipments.<br></p>
Market Competition and Expansion:
<p>Competition: Local and state tourism activities both support and conflict with the magazine efforts, as does a recent addition to the airport. However, with more than twenty years of continuous operation within Kauai’s tourism ecosystem, it has established deep brand recognition and trusted publisher status.<br>Growth & Expansion: There are multiple means to grow the magazine: attracting new print and website advertisers and increasing website traffic. Those include advertising with Google AdWords, expanding social media presence, and expanding publications onto other islands and tourist locations on the mainland, like Lake Tahoe.<br></p>
Additional Details:
- The property is Leased.
- The owner is willing to train/assist the new owner.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity