Established Firearm Aftermarket E-Commerce Business

NOT DISCLOSED, NOT DISCLOSED

Asking Price	$298,000	Year Established	2007
Annual Revenue	$478,000	Reason for Selling	Owner is selling to pursue other business ventures and personal goals.
Annual P/L		Attention	Dan Humke
Annual Cash Flow	$78,000	Listing Number	1017098
# of Employees		Business Category	Retail: Non-classifiable

Business Overview:

Rare opportunity to acquire two established firearm parts and accessories e-commerce websites offered together as a single acquisition. Founded in 2007, the business has built a recognized presence in the handgun aftermarket industry and serves retail and wholesale customers nationwide. The acquisition includes two fully operational BigCommerce storefronts, an exclusive proprietary product line, two aged keyword-focused domains, customer data, inventory, equipment, social media accounts, product photography, and supporting digital assets. The company has approximately 65,000 opted-in email subscribers managed through Klaviyo. This audience was built organically over more than 17 years and provides an established platform for promotions, product launches, repeat-purchase campaigns, and customer reactivation. The business maintains active dealer and wholesale agreements supporting both websites. Its proprietary product line is manufactured exclusively for the company and is unavailable through competing retailers. The sale includes approximately $50,000 in inventory and two commercial-grade Epilog laser engravers used for custom engraving and personalization. The company has also developed a strong online reputation, with a 4.8-star average rating across more than 950 customer reviews. Financial Performance 2024 revenue was $694,259, with seller’s discretionary earnings of $185,130, representing a 26.7% SDE margin. 2025 revenue was $478,112. The decline was primarily related to compliance changes affecting certain state markets rather than deterioration in the company’s customer base, brand recognition, product quality, or underlying demand. The asking price is $298,000. Inventory, furniture, fixtures, equipment, websites, customer data, and digital assets are included. Growth Opportunity State-level firearm accessory compliance requirements created temporary friction during 2024 and 2025. However, the company’s core assets remain intact, including its aged domains, email database, proprietary products, dealer accounts, customer relationships, and strong review history. A buyer with e-commerce or digital marketing experience could pursue growth through more consistent email marketing, improved search engine optimization, new product launches, expanded wholesale relationships, paid advertising, social media marketing, additional engraving services, and expansion into complementary firearm and outdoor product categories. The email database represents a particularly attractive opportunity. The current owner has not fully utilized the list, giving a new owner the ability to immediately market to an established audience of previous customers and firearm enthusiasts. Operations The business is 100% home-based and fully relocatable, subject to applicable federal, state, and local regulations. There is no commercial lease to assume. Operations are managed through modern cloud-based systems, including BigCommerce, Klaviyo, SkuVault, SellerChamp, and integrated shipping and inventory-management platforms. The business is currently owner-operated. The seller is willing to provide up to six months of transition and training support to transfer product knowledge, vendor relationships, systems, customer information, and day-to-day operating procedures. Ideal Buyer This opportunity may be a strong fit for an experienced e-commerce operator, firearm retailer, federal firearms license holder, digital marketer, manufacturer, distributor, or strategic buyer seeking an established direct-to-consumer platform. The buyer will receive a business with nearly two decades of operating history, established websites, aged domains, proprietary products, inventory, engraving equipment, wholesale relationships, a large customer database, and multiple growth opportunities. All inquiries will be handled in strict confidence. Additional financial information will be provided to qualified buyers following completion of a confidentiality agreement.

Property Features and Assets:

Home-based operation -- no commercial lease. Business runs from a residential location in Castle Rock, CO (Douglas County). Inventory (~$50,000) and equipment (2 Epilog laser engravers, workstation, shelving) stored on-site. Storage requirement: approximately 200-400 sq. ft. Business is fully relocatable -- buyer may operate from any U.S. address where they hold a valid FFL (Federal Firearms License).

Market Competition and Expansion:

PROS: Two aged keyword-dominant domains deliver strong organic search rankings in a specialized niche. 65,000-subscriber email list provides direct buyer access at near-zero cost. 4.8-star rating / 957 verified reviews builds instant credibility. Proprietary branded parts unavailable from competitors. #1 handgun brand in the U.S. -- aftermarket demand is consistent and growing. CONS: Large multi-brand retailers (Brownells, MidwayUSA) compete on breadth. State-level compliance requirements reduce addressable shipping geography in certain states. FFL (Federal Firearms License) required for new owner.

Additional Details: