NOT DISCLOSED, Virginia
| Asking Price |
$350,000 |
Year Established |
2013 |
|
| Annual Revenue |
$700,000 |
Reason for Selling |
Personal |
|
| Annual P/L |
|
Attention |
Ian Otto |
|
| Annual Cash Flow |
$188,000 |
Listing Number |
1017726 |
|
| # of Employees |
2 |
Business Category |
Services: Non-classifiable |
|
Business Overview:
An established full-service marketing agency and strategic consultancy, operating for thirteen years and offered for the first time. It delivers marketing strategy, brand and creative, digital marketing, and website design and development to a national and international client base — venture- and private-equity-backed technology companies, growth-stage businesses and mature enterprises, alongside a long-standing roster of professional associations and nonprofits.
A BUSINESS, NOT A JOB. Two salaried, credentialed directors. A Director of Brand & Creative Strategy and a Director of Digital Marketing— perform the substantial majority of client delivery, supported by four specialist contractors covering WordPress development, Drupal development, graphic design and creative strategy. Ownership deliberately converted delivery from a subcontractor network to a salaried in-house team to build institutional capability that survives a change of ownership. A buyer acquires an operating agency with a delivery bench already in place, not a book of business dependent on one individual.
CONTRACTED RECURRING REVENUE. Ten fixed-fee monthly retainer relationships produce roughly $40,000 per month. With remaining contracted project milestones the committed base is approximately $515,280.
A DURABLE CLIENT CORE. Seven clients have produced revenue in each of the last three fiscal years and account for 63.1% of current-year revenue, spanning both technology and institutional segments. Among clients of material size, the agency retained six of seven and then seven of eight across the last two annual periods. Relationships are multi-year and frequently multi-service, combining ongoing retained programs with discrete website and rebrand projects.
PROPRIETARY DEMAND GENERATION. The agency publishes a proprietary Marketing Maturity Model with a companion interactive Assessment, an "Ask the Experts" interview series and a long-form content library, which together generate inbound inquiry with no paid acquisition spend and convey with the business. It has also built an AI-assisted delivery platform on Anthropic's Claude and a set of AI-enabled service offerings, and reports acceptance into OpenAI's advertising beta. No revenue is attributed to these in the asking price — they are upside.
ASSET-LIGHT AND PORTABLE. No term debt, no capital leases, no vehicles, no fixed assets and no leased production facility. Operations are fully distributed and the only facility arrangement is a virtual office and mailing-address service . The business can be run from anywhere and relocated at nominal cost.
CREDENTIALS. Virginia SWaM certification (renewal in process) supports public-sector and institutional procurement, alongside award-winning creative capability and thirteen years of reference work in the association and nonprofit sector.
FINANCIAL SUMMARY. Approximate FY2025 revenue of $700k produced Seller's Discretionary Earnings of $188k. The seller discloses openly that the current year is tracking below that result: FY2026 revenue is annualizing to approximately $615k with SDE of approximately $121k. CIM has additional details.
GROWTH WITHOUT GEOGRAPHIC EXPANSION. The agency sells nationally while working its own metropolitan market only opportunistically — a market containing roughly 62,000 nonprofit organizations and 2,500 trade and professional associations, precisely the segment in which it already holds certification, published methodology and a decade of reference work.
A comprehensive Confidential Information Memorandum — with full client-level revenue detail, retention and cohort analysis, the complete retainer book, valuation support and a candid account of accounting presentation items — is available to qualified buyers on execution of a confidentiality agreement.
Property Features and Assets:
FACILITIES. The business operates on a fully distributed basis with no leased production facility.
TANGIBLE ASSETS. The business holds no fixed assets, no equipment, no vehicles and no inventory. Reported annual rent expense of approximately $2,742 is consistent with a distributed or home-based operation. Capital expenditure requirements are minimal and there is no deferred capex.
Market Competition and Expansion:
The business competes in outsourced marketing services, where organizations engage external agencies in place of, or alongside, in-house capability. This is a nationally competed market: engagements are won on sector expertise, senior-level delivery and demonstrable results rather than proximity, and the business operates distributed with no need for clients or staff to be co-located.
Competition comes from four directions: large agencies, which carry higher retainer minimums and staff accounts with junior teams; freelancers and gig-platform talent, cheaper but single-discipline with no account continuity; a client's decision to hire in-house, which costs more than the agency's fee for a single generalist; and specialist point-solution software.
Its defensible position is thirteen years of institutional-sector reference work, senior-level delivery by the principal and two directors, four service lines under one engagement, and an inbound channel driven by proprietary methodology.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity