NOT DISCLOSED, Florida
| Asking Price |
$250,000 |
Year Established |
2016 |
|
| Annual Revenue |
$439,901 |
Reason for Selling |
Retirement. |
|
| Annual P/L |
$0 |
Attention |
Andy Fischer |
|
| Annual Cash Flow |
$113,355 |
Listing Number |
1017803 |
|
| # of Employees |
1 |
Business Category |
Retail: E-Commerce, Retail Websites |
|
Business Overview:
Established in 2016, this South Florida plant business sells and delivers a selection of more than 500 plant species through its e-commerce website. Customers can also purchase installation services. The business moved from a wholesale nursery to an online model in 2023 and does not require a retail storefront.
Plants are purchased from wholesale nurseries in Homestead after customer orders are received, eliminating the need to maintain plant inventory. Approximately 90% of customers are residential. Sales are generated primarily through Google Ads, with additional business from referrals, social media, and repeat customers. The seller reports a customer database of approximately 3,000.
The owner currently spends approximately 20 hours per week handling customer inquiries, coordinating plant purchases and deliveries, and managing orders. The sale includes the website and domain, digital accounts, customer information, two utility trailers, tree dollies, and planting equipment. A buyer will need to arrange delivery and installation labor; the seller is currently seeking a replacement driver.
Property Features and Assets:
<p>No retail location or plant storage is required under the current model. The seller stores the trailers and equipment at home; a buyer will need suitable space for them.<br></p><p>Assets = $11,500 </p>
Market Competition and Expansion:
<p>The business competes with local nurseries, garden centers, landscapers, and online plant sellers. It differentiates itself through a selection of more than 500 plant species, competitive pricing, online ordering, and delivery with optional installation. Its model allows customers to shop without visiting a nursery while avoiding the cost of maintaining a retail location or plant inventory.<br></p><p>The seller currently limits order volume to match the capacity of one driver. A buyer could add delivery and installation capacity, increase Google Ads spending, offer customer pickup, and expand the service area beyond South Florida. Each opportunity would require appropriate staffing and operational planning.<br></p>
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity