Profitable Half Century Old Ecommerce Brand — Décor & Collectibles

NOT DISCLOSED, Texas

Asking Price Year Established 1960
Annual Revenue $2,500,000 Reason for Selling Retirement  
Annual P/L Attention Jake Wawrzynski
Annual Cash Flow $103,000 Listing Number 1018415  
# of Employees 2 Business Category Technology: Communications & Media

Business Overview:

This is a profitable, long-established specialty ecommerce retailer with proven multichannel distribution and longstanding supplier relationships. The business sells seasonal décor, branded and collectible gift products, and housewares through its own ecommerce website and multiple major online marketplaces. Ownership is preparing for retirement after successfully transitioning the company from physical retail to an ecommerce-focused operating model. Revenue increased from approximately $1.2 million in 2023 to approximately $2.5 million in 2025, representing strong recent growth. Gross margins generally range from the low-50 percent range to the mid-70 percent range depending on channel and product mix. Organic social media traffic and repeat customers support current sales. Paid social marketing, improved use of marketplace tools, and an additional sales channel remain underdeveloped and provide practical opportunities for a buyer with digital marketing experience and additional growth capital. Highlights ▪ Multiple decades of continuous operation with longstanding relationships across the supplier base, supporting favorable purchasing terms and reliable product availability ▪ A proprietary ecommerce website operates alongside several major online marketplaces; the owned website is growing as a share of sales, gradually reducing dependence on any single marketplace ▪ Documented order processing and fulfillment are handled internally from one leased warehouse — no reliance on third-party logistics ▪ A substantial email subscriber list and active organic social following support repeat purchases; customers frequently buy seasonal and limited-release merchandise in advance ▪ No accounts receivable risk — customers pay in full at time of order ▪ Transferable marketplace accounts and a seller open to an extended transition period through the following holiday season if needed

Property Features and Assets:

The business operates from a single leased warehouse facility in the DFW area. Real estate is not included in the sale; the lease is assumable.

Market Competition and Expansion:

The company competes in the specialty gift, seasonal décor, and collectibles market against a mix of authorized specialty dealers and unbranded-goods sellers. The business differentiates on service, fulfillment reliability, and long-tenured supplier relationships rather than competing on price alone.

Additional Details:

  • The property is owned.
  • This is not homebased business opportunity.
  • This is not a franchise resale opportunity

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