TAMPA, Florida
| Asking Price |
$12,700,000 |
Year Established |
2020 |
|
| Annual Revenue |
$15,590,080 |
Reason for Selling |
|
|
| Annual P/L |
$0 |
Attention |
Ron Matheson |
|
| Annual Cash Flow |
$2,949,131 |
Listing Number |
1020119 |
|
| # of Employees |
|
Business Category |
Technology: Internet, Websites |
|
Business Overview:
WebsiteClosers® presents a Premium Handmade Art eCommerce brand that has delivered consistent year-over-year growth in sales and earnings since its establishment in 2020. This private label business specializes in large, custom paintings, each crafted to order with meticulous attention to detail, professionally framed, and shipped ready to hang. With over 35,000 paintings sold to more than 10,000 satisfied customers and a 4.8 out of 5-star rating from over 3,600 reviews, this brand has built a strong reputation among buyers who want custom pieces without the long waits and uncertainty of traditional art buying.
Key Valuation Points
• 6-Year-Old Business
• 35,000 Paintings Sold
• 4.8-Star Rating – 3,600 Reviews
• 20 Full- and Part-time Contractors
• AOV of $1,500
• 60k Email List
• 25% Repeat Purchase Rate
• 450k Monthly Visitors
• Made to Order – No Inventory
• 1,400+ Unique Designs
• $60M in Lifetime Sales
• 10k Satisfied Customers
The business creates every painting only after an order is placed, so it holds no inventory and keeps working capital low. Customers choose from over 1,400 unique designs, with new ones added daily, and receive photos and videos of their painting before it ships so they can approve it or ask for changes. That personal touch supports a $1,500 average order value and a 25% repeat customer rate, which stands out for a product at this price point. The brand has generated approximately $60 million in lifetime sales. The website attracts about 450,000 monthly visitors, mainly through paid social and search campaigns that typically return between 2.5x and 4x on ad spend. An email database of almost 60,000 subscribers brings past customers back through seasonal promotions, email flows, and campaigns, while ongoing A/B testing continues to improve site performance.
A team of 20 employees handles almost all the day-to-day work, covering customer support, marketing, design, content, product sourcing, production, and systems. Support agents work in shifts and handle around 150 tickets a day through a dedicated help desk. Orders move from a global network of contracted artists to professional framing partners and then straight to the customer, so there is no warehouse to manage. This lean international model is not affected by current tariffs, and having a working team in place from day one takes much of the pressure off a buyer stepping into an operation that spans several countries.
The opportunity for a buyer to scale this brand is substantial. Establishing a North American-based framing and fulfillment center is a key operational strategy and is expected to handle up to 75% of orders. This move is expected to cut shipping costs by half and significantly improve delivery times, boosting customer satisfaction. Influencer and affiliate marketing remain largely untapped, and organic social media is still light, even though the product is highly visual and the order value supports attractive commissions. A formal loyalty program could bring past buyers back more often. A new owner could also keep growing the design catalog, branch into other art mediums, or build a dedicated B2B strategy aimed at interior designers, offices, hotels, and commercial property owners who are natural buyers for large custom pieces.
The owner's involvement is only 10 to 20 hours per week, mostly spent on financial planning, partner relationships, and marketing direction. Sales are spread across a wide range of designs rather than a few best-sellers, which gives a new owner a stable product base to build on. Contact Website Closers® today to explore this business opportunity and secure your place in a growing industry.
WC 4140
Property Features and Assets:
Market Competition and Expansion:
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity