Fast Growing DTC Leg Health Apparel Brand

NOT DISCLOSED, Delaware

Asking Price $14,900,000 Year Established 2024
Annual Revenue $21,171,000 Reason for Selling Pursue Other Interests  
Annual P/L $0 Attention
Annual Cash Flow $3,845,000 Listing Number 1020354  
# of Employees Business Category Retail: E-Commerce, Retail Websites

Business Overview:

Executive Summary

The brand sells leg health apparel direct to women aged 50 and over through a single Shopify store and has grown to $20.9m of net sales and $3.8m of EBITDA in two years.

Opportunity Overview

  • The brand was built for a customer that mainstream apparel overlooks and the medical category treats as a patient: women aged 50 and over, buying for swelling, lymphoedema and tired legs.
  • That focus has produced trust: more than 300,000 customers and a 30%+ returning customer rate in the latest month.
  • Marketplaces, additional territories, a second product line and adjacent customer groups are all unentered, each reachable on the existing operating model.

Trading Summary

  • Net sales reached $20.9m and EBITDA $3.8m in the twelve months to September 2026, against $7.1m and $1.3m a year earlier.
  • Gross margin rose to 72% from 71% and EBITDA margin held at 18%, with advertising at 49% of net sales as spend tripled.
  • The most recent quarter ran at $6.2m of net sales, the largest to date, and $964k of EBITDA as advertising rose to 53% of net sales.

Consolidated P&L ($m)

 

Operations Summary

  • Product is made by overseas suppliers and mainly fulfilled through a single third-party logistics network.
  • Purchase orders run every four to eight weeks on a six-week lead time, with 30 to 90 days of stock across the chain and no material stockout to date.
  • A remote team of contractors and agency partners runs marketing, operations and finance to documented processes.

Financial Strengths

  • Net Sales: $20.9m
  • Net Sales Growth: 193%
  • EBITDA Margin: 18%
  • AOV: ~$70
  • Online Store Visitors: 6m+
  • Unique Customers: >300k
  • Klaviyo Profiles: >330k
  • LTV:CAC: ~1.7x

Property Features and Assets:

Market Competition and Expansion:

Additional Details:

  • The property is owned.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity

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