NOT DISCLOSED, Delaware
| Asking Price |
$14,900,000 |
Year Established |
2024 |
|
| Annual Revenue |
$21,171,000 |
Reason for Selling |
Pursue Other Interests |
|
| Annual P/L |
$0 |
Attention |
|
|
| Annual Cash Flow |
$3,845,000 |
Listing Number |
1020354 |
|
| # of Employees |
|
Business Category |
Retail: E-Commerce, Retail Websites |
|
Business Overview:
Executive Summary
The brand sells leg health apparel direct to women aged 50 and over through a single Shopify store and has grown to $20.9m of net sales and $3.8m of EBITDA in two years.
Opportunity Overview
- The brand was built for a customer that mainstream apparel overlooks and the medical category treats as a patient: women aged 50 and over, buying for swelling, lymphoedema and tired legs.
- That focus has produced trust: more than 300,000 customers and a 30%+ returning customer rate in the latest month.
- Marketplaces, additional territories, a second product line and adjacent customer groups are all unentered, each reachable on the existing operating model.
Trading Summary
- Net sales reached $20.9m and EBITDA $3.8m in the twelve months to September 2026, against $7.1m and $1.3m a year earlier.
- Gross margin rose to 72% from 71% and EBITDA margin held at 18%, with advertising at 49% of net sales as spend tripled.
- The most recent quarter ran at $6.2m of net sales, the largest to date, and $964k of EBITDA as advertising rose to 53% of net sales.
Consolidated P&L ($m)
Operations Summary
- Product is made by overseas suppliers and mainly fulfilled through a single third-party logistics network.
- Purchase orders run every four to eight weeks on a six-week lead time, with 30 to 90 days of stock across the chain and no material stockout to date.
- A remote team of contractors and agency partners runs marketing, operations and finance to documented processes.
Financial Strengths
- Net Sales: $20.9m
- Net Sales Growth: 193%
- EBITDA Margin: 18%
- AOV: ~$70
- Online Store Visitors: 6m+
- Unique Customers: >300k
- Klaviyo Profiles: >330k
- LTV:CAC: ~1.7x
Property Features and Assets:
Market Competition and Expansion:
Additional Details:
- The property is owned.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity