Amazon FBA Designer Fragrance Brands Business

NOT DISCLOSED, Utah

Asking Price	$985,000	Year Established	2018
Annual Revenue	$2,263,254	Reason for Selling	Pursue Other Interests
Annual P/L	$0	Attention
Annual Cash Flow	$382,145	Listing Number	954919
# of Employees		Business Category	Retail: E-Commerce, Retail Websites

Business Overview:

Motivated Seller: Priced at a 2.58x Multiple

Due to personal circumstances, the ownership is highly motivated.  Accordingly, the listing price has been reduced to sell to just 2.6x adjusted net income, significantly below market averages. This is a rare opening to acquire a 100% turnkey operation at a steep discount. Interested parties should move quickly to take advantage of this immediate equity opportunity.

Business Overview

With a global market size valued at $50+ billion in 2022, this well-established Amazon business is an online retailer of luxury designer fragrances for men & women. The business offers the world’s most coveted brands and curates a selection of fragrances in sampler packs that are in high demand. Consumable luxury products equate to higher volume sales which is perfect for building the customer base. This niche is ripe for expanding product offerings given the highly driven beauty industry.

Inventory is stored at a 3PL facility and shipped to Amazon for fulfillment to customers requiring only 4 contractors making it a simplified and turnkey business model for new owners. The owner is currently working about 10 hours per week to oversee the company.

As a 95% Amazon business, with 1,300+ reviews and a 4.7-star rating, this business’s success has been driven by their longstanding position in the marketplace and consistent supply of highly demanded SKUs, allowing the business to enjoy high sales volume since inception.  The company also has two new landing pages for existing products that just recently went live and are already driving additional sales without having turned up marketing efforts.  

In addition, the company has 3 new private brands, with one already trademarked and the other 2 trademarks pending, in the beauty care products industry that are nearly ready to launch and could be included with the sale with additional price negotiable.  The brands offer a new owner the ability to capitalize on investments already made in the development and launch of new products to readily reap the rewards of increasing sales and expansion in the beauty and health categories.

Stable and Decreasing COGS with Minimal Tariff Exposure

Products are sourced predominantly from U.S.-based suppliers, mostly eliminating any negative impact on COGS from tariff-related issues. In fact, the cost of goods sold for some of their male fragrance products has recently decreased, making this a notably lower-risk opportunity compared to most other e-commerce retail businesses currently on the market.

Key Benefits

• Strong, Easy to Remember and Keyword-Rich Domain Name

• High Sales Volume - grown consistently in revenue since inception

• Easy, Low Risk Transition - high inventory turn rate

• 100% Turnkey Business - established presence on Amazon

• Strong Relationship and Tenure with Amazon - one of the top fragrance retailers

• Well Established and Trademarked Brand

• Passive Income/Ownership Opportunity

• Huge Growth Opportunity

Property Features and Assets:

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Market Competition and Expansion:

<p><strong>Competition</strong></p><p>Competitive advantages include:</p><p></p><ul><li><p>Outside of Amazon, there is little competition for the curated fragrance sets</p></li><li><p>Amazon Brand Registry - which allows them to create their own value-added content and have one of highest feedback ratings over past 365 days</p></li><li><p>They have an impeccable account health rating with Amazon and high feedback ratings</p></li></ul><p><strong>Growth And Expansion</strong></p><p>Building upon its solid performance and established foundation, this business is perfectly positioned to scale.  Strategies to continue business growth and profitability are:</p><ul><li><p>Accelerating current growth and new product offerings within Amazon marketplace</p></li><li><p>Expanding to additional Amazon marketplaces internationally</p></li><li><p>Driving revenue through direct-to-consumer and existing website/landing pages - untapped potential</p></li><li><p>Launching on other marketplaces and platforms such as TikTok, Whatnot, Walmart, Target, eBay, Etsy, Poshmark, etc.</p></li><li><p>Expanding product offerings within the beauty industry - significant opportunity in skincare, haircare, body care, makeup, etc.</p></li><li><p>Utilizing the marketing function - paid marketing, email marketing, social media, affiliate marketing, etc.</p></li><li><p>Launching a wholesale business</p></li></ul><p></p>

Additional Details: