Company Overview

Spanning six decades, VR has been the innovative leader in the transfer of founder-owned, family-operated, or privately held businesses. Over that period, VR has defined the industry and built a profession for its business intermediaries and office owners. These are powerful words, but before the International Business Brokers Association and every State trade association existed, there was VR.

VR individuals created these associations and affiliations in the hope of achieving uniformity in how businesses changed hands, so they donated their time to the betterment of the developing profession.
VR is the only founding member of the International Business Brokers Association that is still in existence, and our training materials continue to form the foundation of the association’s certification program.

VR Has Sold More Businesses in The World Than Anyone.®

Services Offered

The VR Business Sales | Mergers & Acquisitions office located in Greenville, SC, provides professional intermediary services to owners and acquirers of small to mid-sized businesses generally located in the Upstate of South Carolina. Our mission is to help business owners successfully sell their businesses at the right time and for the best possible price. At the same time, we enable qualified entrepreneurs to successfully purchase a business that meets their professional, financial, and lifestyle objectives. We are proud to have trust, honesty, and integrity as fundamental values in our process. Our network of business intermediaries works together to not only complete the sales transaction but also to serve as an advocate for our clients throughout each phase of the transaction.

Broker Profile

Bruce Johnson is the Owner & Managing Director in the Greenville, SC office of VR Business Sales | Mergers & Acquisitions. Since joining VR in 2010, he has been involved with engagements pertaining to many business types. These include daycares, machine shops, equipment rental, clothing manufacturing, medical imaging centers, pharmacies, restaurants, wholesale distributors, liquor stores, nutrition stores, and office furniture installation. He also brings a wealth of experience in acquisition transactions acquired while part of a corporate team responsible for identifying, valuing, performing due diligence, acquiring,g and integrating eighteen companies over five years with revenues ranging from $250 thousand to $45 million, and totaling more than $125 million in revenue. His recent merger and acquisition experience is supplemented with over 25 years of financial and operational management experience. This has included delivering superior results while in CFO, VP of Finance, Project Management, and Operations management roles for companies of varying sizes in the healthcare, insurance, pharmaceutical packaging, food manufacturing/distribution, advertising, and manufacturing industries. This blend of financial, operational and strategic exposure enables Bruce to quickly understand and present both seller and buyer financial and operational perspectives in a clear, concise manner. His project management and acquisition transaction skills are invaluable in facilitating the buying/selling of businesses of all sizes. He is also a licensed South Carolina Real Estate Salesman. Bruce received his BS degree in Business Administration/Accounting from the State University of New York at Buffalo. He was a long-time member of the Canisius College Council on Accountancy, as well as being involved in charitable activities to benefit teen scholar-athletes.

Areas Served

South Carolina: Greenville & Upstate SC Area

Affiliations

IBBA, M&A Source, AM&AA, BBB

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