Company Overview

​Diffactory is a seller-side advisory and business brokerage working with founder-led companies doing roughly $250K to $20M in revenue.

​We specialize in the businesses most brokers quietly avoid: marketing and ad agencies, relationship-driven and owner-dependent companies with a narrow buyer pool, and businesses where the value walks out the door every night.

​The reality is that about 80% of businesses listed for sale never sell, so we exist to change that number for the founders we work with.

​There are two ways we help:

​The first is value acceleration, where we spend 6 to 24 months building a business that runs without you and is actually worth buying.

​The second is our Accelerated Asset Sale, a time-definite process in which we generate verified offers within 60 days and close within 150 days, always acting as the seller's fiduciary.

​Either way, the goal is the same: a real outcome rather than a listing that sits idle.


Services Offered

​The core of what we do is sell founder-led businesses, and we do it as a seller-side advisor with a fiduciary duty to you, never to the buyer. Most of our sales run through our Accelerated Asset Sale process, a time-definite approach in which we package the business, present it to a qualified pool of buyers, generate verified offers within 60 days, and close within 150 days. The whole point is to replace the open-ended listing that drags on for a year with a real deadline and a real outcome.

​We also handle traditional business brokerage for founder-led companies in the $250K to $20M revenue range, with a particular focus on marketing and ad agencies, as well as other owner-dependent, relationship-driven businesses that generalist brokers tend to struggle with.

​For owners who are not ready to sell yet, or whose business would not sell well today, we offer value acceleration. This is hands-on work over 6 to 24 months to build a company that runs without you, the kind of buyer actually wants. That means documenting operations and SOPs, reducing owner dependency, tightening customer systems, and putting AI and automation to work in intake, scheduling, and reporting. We start most engagements with a deep-dive assessment that scores the business across the eight drivers of value and hands you a 90-day plan.

​We also provide broker opinions of value, so you walk into any decision knowing what your business is realistically worth and why.

​And we work closely with brokers, CPAs, wealth advisors, and estate attorneys on referral and co-branded engagements, often taking on the businesses they cannot move, preparing them, or running the sale on their behalf.

Broker Profile

I hold the CEPA, Certified Value Builder, and Accredited Value Guide credentials, and I work out of Lee's Summit, Missouri. If you have a founder-led business you are thinking about selling, or you just want to know what it would take to make it sellable, that is exactly the conversation I am here to have.

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Service Businesses
  • Online & Technology
  • Communication & Media
  • Non-Operating or Distressed Businesses
  • Exit Planning Services
  • Business Advising Services

Areas Served

United States

Affiliations

EPI

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